On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach [PDF]
This study systematically analyzes the factors that affect consumers’ green purchase intention. Through a comprehensive literature review, the influencing factors of consumers’ green purchase intention are organized into three categories: cognitive ...
Wencan Zhuang +2 more
doaj +3 more sources
Consumers' green purchase intention to visit green hotels: A value-belief-norm theory perspective. [PDF]
Introduction The theory of planned behavior (TPB) has dominated the limited number of green hotel visitation studies; however, those studies’ findings are often inconclusive or even controversial.
Wang CP, Zhang Q, Wong PPW, Wang L.
europepmc +2 more sources
Assessing the impact of green consumption behavior and green purchase intention among millennials toward sustainable environment. [PDF]
Social media is playing a vital role in the promotion of green products by reshaping the millennial green purchasing intention and green consumption behaviors, resulting in progressive growth toward sustainable environment and lower carbon emission.
Ali M +4 more
europepmc +2 more sources
How green intrinsic and extrinsic motivations interact, balance and imbalance with each other to trigger green purchase intention and behavior: A polynomial regression with response surface analysis [PDF]
This research aims to examine how green extrinsic and intrinsic motivations individually and jointly affect green purchase intention and actual behavior, drawing on the integration of self-determination theory and the theory of planned behavior.
Cong Doanh Duong +2 more
doaj +2 more sources
Antecedents of Gen Z's green purchase intention in Vietnam's fashion industry with the moderating role of greenwash perception. [PDF]
While buying sustainable fashion items is becoming more and more popular worldwide, the concept of green fashion is still relatively new in Vietnam. Besides, many fashion brands use “greenwashing” to deceive consumers and encourage their purchases.
Do AD +6 more
europepmc +2 more sources
Personal Variables in Attitude toward Green Purchase Intention of Organic Products. [PDF]
The present research aims to determine whether environmental awareness, green self-identity, and subjective norms influence the attitudes of consumers who identify with environmental issues and have green purchasing intentions for organic products.
Palomino Rivera HJ, Barcellos-Paula L.
europepmc +2 more sources
The purpose of this study is to determine: 1) whether functional values have a positive effect on green purchase intention, 2 ) whether social values have a positive effect on green purchase intention, 3 ) whether emotional values have a positive effect ...
Gleny, Innocentius Bernardo
doaj +2 more sources
The existing research examines the impact of social media electronic word-of-mouth(e-WOM) adoption on green purchase intention and investigates the mediation effect of attitude and subjective norm between e-WOM adoption and green purchase intention.
Afsa Parveen, Rashmi Chaudhary
doaj +2 more sources
Peran Green Marketing dan Environmental Attitude dalam Meningkatkan Green Purchase Intention [PDF]
The purpose of this study was to analyze the effect of green marketing and environmental attitude on green purchase intention, both directly and through the mediation of green brand image and moderation of consumer involvement, in MSMEs in Medan City ...
Ronaldo Gunawan Silalahi +3 more
doaj +3 more sources
Determinants of CSR and green purchase intention: Mediating role of customer green psychology during COVID-19 pandemic. [PDF]
Ahmad W +4 more
europepmc +2 more sources

