SAGE Open, 2022 Current research evaluates the mediating role of attitude toward the green brand and the moderating effect of green trust for the relationship of green brand positioning and green customer value with green purchase intention.
Yong Ming Wang +2 more
doaj +2 more sources
Factors Influencing Green Purchase Intention: Moderating Role of Green Brand Knowledge. [PDF]
Int J Environ Res Public Health, 2021 The current study aims to investigate the moderating effect of green brand knowledge (GBK) on the relationship of green brand positioning (GBP), attitude towards the green brand (ATGB), environmental concern (EC) and green purchase intention (GPI) in Pakistan. For this purpose, the data was collected from the individuals who were buying organic food by
Siyal S +4 more
europepmc +4 more sources
Examining the Antecedents of Green Purchase Intention
Dristikon: A Multidisciplinary JournalUtilising people's consumption patterns can be a practical approach to address the worsening state of nature, which has negatively affected human health and overall welfare.
U. Mishra, Rekha Kapair
semanticscholar +2 more sources
The moderating effect of price consciousness on the relationship between green products purchase intention and customers’ purchase behavior: Does environmental knowledge matters? , [PDF]
Management Science Letters, 2021 This research intends to explore the relationship between subjective and objective environmental knowledge and green products purchase intention and if green products purchase intention leads to green products actual purchase behavior in the context of ...
Khaleeli, Majdi +2 more
doaj +1 more source
THE EFFECTS OF RESTAURANT GREEN PRACTICES ON CUSTOMER INTENTION TO PURCHASE ECO-FRIENDLY PRODUCTS: EVIDENCE FROM VIETNAM [PDF]
Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu, 2023 This research aims to identify how green practices affect customer intention to purchase green products via customers’ emotional attachment. Using the PLS- SEM to analyze 358 restaurant guests to find customer intention to purchase green products is a
Mai Ngoc Khuong +2 more
doaj +1 more source
Persepsi Konsumen tentang Greenpreneurial Orientation dan Green Purchase Intention
Journal of Management and Business Review, 2023 Intensifying consumers’ green lifestyle has created consumer intention to purchase a green product or a product from a green orientation company. Such green purchase intention has motivated companies also to be greenpreneurial orientation.
Maria Yosephine Dwi Hayu Agustini +4 more
doaj +1 more source
Green purchase intention: The power of success in green marketing promotion , [PDF]
Management Science Letters, 2021 The development of green marketing has received the attention of various levels of business around the world. The promotion of green marketing is now shaping all business sectors' practices, including the property industry.
Jamal, Fauziyah Nur +3 more
doaj +1 more source
Mendorong Pilihan Berkelanjutan: Eco Labeling, Eco Branding, Dan Dampaknya Terhadap Green Purchase Intentions dan Consumer Behaviour [PDF]
, 2023 Penelitian ini bertujuan untuk mengetahui pengaruh eco-labeling, eco branding, dan Dampaknya terhadap Niat Membeli Ramah Lingkungan dan Perilaku Konsumen. Sampel yang digunakan dalam penelitian ini sebanyak 125 orang.
Putri, Viajeng Purnama
core +1 more source
The impact of greenwash practices over green purchase intention: The mediating effects of green confusion, Green perceived risk, and green trust [PDF]
Management Science Letters, 2020 The study discusses the influence of greenwash on green purchase intention and explores the mediation roles of green confusion, green perceived risk and green trust.
Saeed M.Z. A. Tarabieh
doaj +1 more source
LINKING GREEN SCEPTICISM TO GREEN PURCHASE INTENTION
Journal of Tourism, Hospitality and Environment Management, 2022 The increased awareness on climate change and various environmental problems has induced consumers’ eco-friendly or green purchase intention. However, the perceptions that firms are disseminating inaccurate or confusing green information (greenwashing) have increased customer scepticism about environmentally friendly or green claims.
Jenny E.P. Chuah +2 more
openaire +1 more source