Results 21 to 30 of about 354,465 (346)
Peran Media Sosial, Ulasan Daring, dan Kepedulian Lingkungan pada Perilaku Pembelian Green Product
At-Tadbir: Jurnal Ilmiah Manajemen, 2023 This study aims to analyze the role of social media on the marketing of green products by taking the role of online product reviews, subjective norms, environmental concerns, and green purchase intention on green purchase behavior.
Taufik Fajar Hidayatullah, Yudi Sutarso
doaj +1 more source
GREEN COSMETICS IN INDONESIA: UNRAVELING ATTITUDE-BEHAVIOR GAP AND GENDER MODERATION
Jurnal Aplikasi Manajemen, 2023 Green cosmetics are becoming increasingly popular as consumers' awareness of the environment grows. This study explores the relationship among Indonesian consumers' attitudes toward green cosmetics, environmental consciousness, behavioral control ...
Andika Andika +3 more
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Factors that Influence Green Purchase Behavior by Green Purchase Intention on Green Apparel
International Journal of Indonesian Business Review, 2023 This research is aims to confirmation of the influence of TPB (Theory Planned Behavior), willingness to pay and environmental consciousness on green purchase behavior by green purchase intention on green apparel. Respondents are received 343 that contains Y and Z generations from Batam by filled quetionnaires online.
Irine Lim, Lady Lady
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Buletin Riset Psikologi dan Kesehatan Mental, 2021 Penelitian ini bertujuan untuk mengetahui pengaruh attitude toward green product dan green brand knowledge terhadap green purchase intention pada generasi milenial. Penelitian ini melibatkan 125 partisipan dengan rentang usia 21-41 tahun.
Dea Shinta Saraswati +1 more
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Consumer Intention to Purchase Green Consumer Chemicals [PDF]
Sustainability, 2021 The article deals with consumer behaviour when purchasing green products. It develops theoretical knowledge in the field of antecedents to purchase intention with a focus on the currently neglected consumer chemicals (detergents, cleaning agents and cosmetic products).
Michal Patak +2 more
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Performance, 2023 This study aims to examine the phenomenon of alleged greenwashing at PT Tirta Fresindo Jaya as the producer of Le Minerale bottled water with variables recommended in several previous studies, including Greenwashing, Skepticism, Confusion, Information ...
Muhammad Yusuf As-Shiddiqie +2 more
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INFERRING CRITICAL FACTORS PREDICTING CONSUMERS’ SUSTAINABLE GREEN PURCHASE BEHAVIOR FROM THE PERSPECTIVE OF DEVELOPING NATION [PDF]
Trames, 2022 The purpose of this study was to explore factors affecting consumersâ green purchase behavior in the context of a developing nation, India. We proposed an integrated model based on the theory of planned behavior (TPB) and Social cognitive theory ...
Bireswar Dutta +2 more
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Economic Research-Ekonomska Istraživanja, 2022 Recently, purchasing intention towards green products has gained global attention due to their extensive use and high environmental issues. Thus, the current article investigates environmental concern, environmental knowledge, green product, and eco ...
M. Moslehpour +5 more
semanticscholar +1 more source
Frontiers in Psychology, 2022 This work has aimed to investigate the consumers’ green product purchase attitudes and behavioral intention during COVID-19 pandemic. Data was collected through a survey method of 503 consumers in Malaysia.
Xia Chen +6 more
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Factors Influencing Consumers’ Purchase Intention Towards Green Home Appliances
Frontiers in Psychology, 2022 The main purpose of this study is to investigate the effect of after sales service (ASS), brand equity (BE), environmental awareness (EA), and product pricing (PP) towards consumer purchase intention (CPI) of green home appliance. Data were collected from 150 Penang, Malaysia citizen who were age from 18 to 60 via convenient sampling method analysed ...
Chen Wei Teoh +2 more
openaire +3 more sources