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Global Marketing Conference Proceeding, 2014
This study investigates the role of green perceived value, green trust and perceived quality on the adoption behavior of green consumers. A survey was conducted using a sample of 188 respondents and a partial least squares approach was used to validate the research model.
Ronnie Cheung +2 more
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This study investigates the role of green perceived value, green trust and perceived quality on the adoption behavior of green consumers. A survey was conducted using a sample of 188 respondents and a partial least squares approach was used to validate the research model.
Ronnie Cheung +2 more
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The Role of Green Advertising, Green Trust and Green Brand Image in Green Purchase Intentions
2021Increasing knowledge and concerns about various environmental problems have led to a change towards green lifestyle in the way consumers live. However, although this change is still not at the desired level, the studies conducted are also insufficient. Therefore, studies conducted in the green field gain importance in terms of providing information to ...
AKDENİZ, Peruze Cansu +1 more
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Green banking awareness and its association with green attitude, green trust, and green loyalty
Journal of Sustainable Finance & InvestmentThe lack of consumer awareness regarding Green Banking Practices (GBP) poses a challenge for banks aiming to benefit from them and for sustainable development. This paper developed a scale for exploring the Green Banking Awareness (GBA) among Brazilian highly educated consumers and its association with Green Attitude (GA), Green Trust (GT), and Green ...
Rocha, Viviane +4 more
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From Greenwashing to Green Trust
As sustainability gains relevance in consumer decision-making, brands increasingly adopt environmental narratives to engage conscious audiences. However, the prevalence of greenwashing, misleading or exaggerated claims about environmental practices, has raised concerns about credibility, particularly in the fashion industry.Arantes, Luzia, Sousa, Bruno
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1988
The purpose of the New Jersey Green Acres and Recreational Opportunities Program, administered by the Department of Environmental Protection is to increase and preserve permanent outdoor recreational areas and the public's use and enjoyment of such lands.
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The purpose of the New Jersey Green Acres and Recreational Opportunities Program, administered by the Department of Environmental Protection is to increase and preserve permanent outdoor recreational areas and the public's use and enjoyment of such lands.
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International Journal of Ethics and Systems
Purpose Motivating from research gap, this study aims to analyze the two-way influence of green banking practices (GBP) and green electronic word of mouth (GEWOM) in driving green trust (GT) and green loyalty (GL), using trust transfer theory (TTT). Design/methodology/approach Working with a sample of 453 bank customers, partial least structure-based ...
Nazia Hasan +5 more
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Purpose Motivating from research gap, this study aims to analyze the two-way influence of green banking practices (GBP) and green electronic word of mouth (GEWOM) in driving green trust (GT) and green loyalty (GL), using trust transfer theory (TTT). Design/methodology/approach Working with a sample of 453 bank customers, partial least structure-based ...
Nazia Hasan +5 more
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Green Innovation in the Absence of Social Trust
2018In recent years, food safety has become an urgent problem to be solved, especially in China's dairy industry. After the 2008 Chinese milk scandal, how to rise again by green innovation is a very important issue. As a representative of China's dairy enterprises and with the enterprise positioning of “a milk manufacturing service provider that commits ...
Li-Chung Chang +5 more
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Trusting Green: The Organizations behind the Information
2017Chapter 3 begins with a decision scenario involving the Forest Stewardship Council and Sustainable Forestry Initiative. They both provide information about toilet paper greenness, but which of these claims should we trust? The concepts of trustworthiness, accountability, credibility, and legitimacy are introduced to address this question, and then used
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Greening through social trust?
Research in International Business and Finance, 2023Jie Zhang, Zhongfei Chen
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Towards green loyalty: driving from green perceived value, green satisfaction, and green trust
Sustainable Development, 2010AbstractThis study proposed four original concepts – green perceived value, green satisfaction, green trust, and green loyalty – and discussed their relationships. The results showed that enhancing green perceived value, green satisfaction, and green trust of customers can increase their green loyalty.
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