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International Stakeholder Guidance for Improving Informativeness of Randomized Clinical Trials.
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Is adrenal adenoma to carcinoma transformation possible?-Illustrative cases and literature review.
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Management Decision, 2013
PurposeThis study aims to combine the literature on green marketing and relationship marketing into a new managerial framework of green trust. In addition, this study seeks to elaborate the relationships among green perceived quality, green perceived risk, green satisfaction, and green trust.Design/methodology/approachThe research object of this paper ...
Ching-Hsun Chang, Yu-Shan Chen
exaly +2 more sources
PurposeThis study aims to combine the literature on green marketing and relationship marketing into a new managerial framework of green trust. In addition, this study seeks to elaborate the relationships among green perceived quality, green perceived risk, green satisfaction, and green trust.Design/methodology/approachThe research object of this paper ...
Ching-Hsun Chang, Yu-Shan Chen
exaly +2 more sources
International Journal of Ethics and Systems
Purpose Motivating from research gap, this study aims to analyze the two-way influence of green banking practices (GBP) and green electronic word of mouth (GEWOM) in driving green trust (GT) and green loyalty (GL), using trust transfer theory (TTT ...
Nazia Hasan +5 more
semanticscholar +2 more sources
Purpose Motivating from research gap, this study aims to analyze the two-way influence of green banking practices (GBP) and green electronic word of mouth (GEWOM) in driving green trust (GT) and green loyalty (GL), using trust transfer theory (TTT ...
Nazia Hasan +5 more
semanticscholar +2 more sources
The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust
Journal of Business Ethics, 2009This article proposed four novel constructs – green brand image, green satisfaction, green trust, and green brand equity, and explored the positive relationships between green brand equity and its three drivers – green brand image, green satisfaction, and green trust. The object of this research study was information and electronics products in Taiwan.
Yu-Shan Chen, Chen Yu-Shan
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Asia-Pacific Journal of Business Administration, 2022
PurposeThe purpose of this study is twofold. First, it aims to examine the influence of customers' green considerations in the form of perceived green knowledge and environmental concern on their intention to stay at green hotels; and secondly, to ...
Azharul Islam, Sanjida Amin
exaly +2 more sources
PurposeThe purpose of this study is twofold. First, it aims to examine the influence of customers' green considerations in the form of perceived green knowledge and environmental concern on their intention to stay at green hotels; and secondly, to ...
Azharul Islam, Sanjida Amin
exaly +2 more sources
The Influence of Green Brand Image on Green Brand Trust Equity Mediated by Green Trust
Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities, 2020The effect of Green Brand Image on Green Brand Equity directly or indirectly through Green Trust on Starbucks consumers in Kota Bandung is the aim of this study. As many as 100 respondents used as the population in this study was drawn from Starbucks consumers at Jl. Dipati Ukur No.42 Kota Bandung.
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