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Dynamic Trust Federation in Grids

open access: yes, 2006
Grids are becoming economically viable and productive tools. Grids provide a way of utilizing a vast array of linked resources such as computing systems, databases and services online within Virtual Organizations (VO). However, today’s Grid architectures
Mehran Ahsant   +14 more
core   +1 more source

Pathways to Green Purchase Intention in FMCG Industry: A Combined Approach of PLS-SEM and fsQCA

open access: yesSAGE Open
This study examines the impact of green marketing strategies on consumer green purchase intention in the fast-moving consumer goods (FMCG) industry in an emerging market, investigating the mediating roles of green trust and green brand image.
Dinh Van Hoang   +8 more
doaj   +1 more source

Environmental concerns and green trust in continuous green fintech use: an expectation-confirmation model with insights from Ant Forest

open access: yesHumanities & Social Sciences Communications
Green financial technology (fintech) focuses on achieving sustainable development goals. The Ant Forest application is a typical example that reflects the characteristics of green fintech, serving as a focal point for investigation in this study ...
Jung-Chieh Lee, Ting Li, Lihui Zhang
doaj   +1 more source

The Influence of Environmental Concern, Green Perceived Knowledge, and Green Trust on Green Purchase Intention

open access: yesJurnal Manajemen, 2019
Global warming and environmental damage are some of the important current issues, which lead to the implementation of environmentally-friendly style of living. This study aims to identify the influence of environmental concern, green perceived knowledge,
Chairy , Meilisa Eka Nur Alam
doaj   +1 more source

The Influence of Green Marketing on Green Satisfaction Which is Mediated by Perceived Quality and Its Impact to Green Trust in Injection Motorcycle [PDF]

open access: yes, 2013
The Influence of Green Marketing on Green Satisfaction Which is Mediated by Perceived Quality and Its Impact to Green Trust in Injection Motorcycle - Green marketing, perceived quality, satisfaction ...
Shelvy Kurniawan, KURNIAWAN, SHELVY
core   +1 more source

Investigating the Impact of Green Brand Equity on Brand Loyalty: The Mediating Roles of Green brand attachment, Green Trust, Green brand attitude, and Green brand image [PDF]

open access: yesMaǧallaẗ Al-Buḥūṯ Al-Mālīyyaẗ wa Al-Tiğāriyyaẗ
Due to growing awareness towards the issues of environment and consumers need for friendly goods with environment, firms are changing their management to green brand equity.
تامر سيد كامل خليفة   +2 more
doaj   +1 more source

Towards green loyalty: the influences of green perceived risk, green image, green trust and green satisfaction

open access: yesIOP Conference Series: Earth and Environmental Science, 2018
The paper aims to present a comprehensive framework for the influences of green perceived risk, green image, green trust and green satisfaction to green loyalty. The paper also seeks to account explicitly for the differences in green perceived risk, green image, green trust, green satisfaction and green loyalty found among green products customers ...
openaire   +1 more source

Impact of Green Marketing Factors on Enhancing Green Brand Equity: Evidence From Vietnamese Fashion Market

open access: yesAsian Journal for Public Opinion Research
To understand the impact of green marketing on green brand equity, this study was conducted and uses empirical findings to show the relationships among green marketing factors: green brand image, green brand satisfaction, green brand trust, and green ...
Thuy Dam Luong Hoang, Huy Khanh Nguyen
doaj   +1 more source

Re-examining the New "Greeneration" behaviors: How Does the Sequential Mediation role of Green Word of Mouth and Green Trust affect Green Purchase Intention among Generation Z?

open access: yesJurnal Manajemen Teori dan Terapan
Objective: This study explores whether and how the Z generation's perspective toward greenwashing perceptions influences their green purchasing intentions through the underlying green trust and green word of mouth.
Rahmawati   +3 more
doaj   +1 more source

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