Results 81 to 90 of about 2,741,294 (190)
Membangun Green Loyalty: Mediasi Green Brand Image, Green Satisfaction, dan Green Trust
Value : Jurnal Manajemen dan AkuntansiIn an era where business is growing, the discussion about green products should not be forgotten. Not only do they play an important role in the environment, green products also have great potential to become a profitable business. It is important for companies to adopt sustainable and environmentally friendly business practices.
Graciella Levina Ariadi +3 more
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Frontiers in Sustainable Food SystemsAmid the rapid expansion of livestreaming e-commerce, agricultural products—particularly green foods—increasingly reach consumers through multimedia channels.
Changhong Pan +3 more
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Journal of Open Innovation: Technology, Market, and ComplexityBased on Stimulus–organism–response theory, this study examines the significant role of green practices in influencing green revisit intentions through the creation of green image and green trust. The quantitative research involved reliability analysis, exploratory factor analysis, measurement model analysis, and structural model analysis with data ...
Ngan Nguyen Thi Huyen +2 more
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Jurnal Manajemen Universitas Bung HattaThis study aims to analyze the effect of green marketing and word of mouth on purchase decision, with consumer trust as a mediating variable and environmental knowledge as a moderating variable, in the context of electric car consumers in West Sumatra ...
Zahara Yulia +2 more
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GREEN PERCEIVED VALUE, GREEN SATISFACTION, GREEN TRUST TOWARDS UNILEVER CONSUMER GREEN LOYALTY
Strategic Management Business JournalResearch background: The current consumption model tends to be irresponsible. Consumers do not have sufficient knowledge regarding environmental impacts, including waste management. Purpose of the article: The objective of this research is to identify the effects of green perceived value, customer green satisfaction, and green trust on customer green ...
Salsabilah Herman Putri Wardani +1 more
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Acta PsychologicaBusinesses are being compelled to implement sustainable strategies to increase their consumers' trust as environmental concerns continue to escalate. The primary objective of this study was to understand the effectiveness as a seed for organizations by ...
Ali Junaid Khan +4 more
doaj +1 more source
Green consumption: The impact of trust and pessimism
, 2021 This paper proposes a green consumption model under uncertainty, where we consider green goods as impure public goods and analyze the comparative statics of green consumption. We consider that the environmental efficacity of green goods is uncertain, and we model uncertainty with risk perceptions, specifically with trust (defined as a belief about the ...
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Humanities & Social Sciences CommunicationsThis study develops and tests a novel integrated framework based on Expectation-Confirmation Theory (ECT) and the Theory of Perceived Value (TPV) to examine the re-patronage intention of guests in Malaysian green hotels.
Xue Xu +3 more
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MEMBANGUN GREEN LOYALTY MELALUI GREEN TRUST DAN GREEN CORPORATE IMAGE
Ekonomi dan BisnisIn this modern era, consumers express a desire to buy environmentally friendly products with the aim of preserving the earth. Currently, the concept of green marketing is used as a trust issue by companies as part of their marketing strategy to attract customer attention.
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