Results 211 to 220 of about 31,348 (237)
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Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
Journal of Consumer Research, 1994Consumer researchers' growing interest in consumer experiences has revealed that many consumption activities produce both hedonic and utilitarian outcomes. Thus, there is an increasing need for scales to assess consumer perceptions of both hedonic and utilitarian values.
Babin, Barry J. +2 more
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Investigation of the effect of hedonic shopping value on discounted product purchasing
Review of International Business and Strategy, 2020Purpose This paper aims to determine the effects of hedonic shopping value on discounted product purchasing intention. Design Methodology Approach The population of the research consists of consumers who have wanted to benefit from “Magnificent Friday” campaigns or similar campaigns of big shopping malls in Gaziantep between the November 15, 2019 ...
Sinan Çavuşoğlu +2 more
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2019
Multichannel shopping has changed the way that consumers shop by offering them more choice and convenience. The growing competitive apparel market forces retailers to assess their current marketing strategies and their implementation. It is fundamental that multichannel retailers constantly provide high levels of hedonic shopping value through ...
Charanya Nopnukulvised +2 more
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Multichannel shopping has changed the way that consumers shop by offering them more choice and convenience. The growing competitive apparel market forces retailers to assess their current marketing strategies and their implementation. It is fundamental that multichannel retailers constantly provide high levels of hedonic shopping value through ...
Charanya Nopnukulvised +2 more
openaire +1 more source
Food waste prevention behavior in the context of hedonic and utilitarian shopping value
Journal of Cleaner Production, 2020Abstract Every year, about one third of food intended for human consumption is lost or wasted. The majority of this waste occurs at the consumer level, and disproportionately in developed countries. Given the strong consensus that food waste needs to be reduced, many studies have examined the reasons for food waste behavior as well as possible ways ...
Felix Katt, Oliver Meixner
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Shopping Tourist Satisfaction: An Application of Hedonic and Utilitarian Values
Journal of Tourism & Hospitality, 2017Shopping is a new form of tourism and has been regarded as a prime activity among tourists. However, no consensus of opinion has been reached on shopping tourism; several scholars consider shopping to be an incidental activity, whereas others believe that shopping is a crucial motivation for travel.
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Decomposing the value of department store shopping into utilitarian, hedonic and social dimensions
International Journal of Retail & Distribution Management, 2006PurposeThe purpose of this paper is to decompose total customer value as perceived by department store shoppers into utilitarian, hedonic and social dimensions, and empirically test this conceptualization in a Finnish department store shopping context.Design/methodology/approachData were collected by a questionnaire administered over three days at a ...
Timo Rintamäki +3 more
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Retail attributes' differential effects on utilitarian versus hedonic shopping value
Journal of Consumer Marketing, 2011Purpose – This study aims to examine grocery shoppers' beliefs about store attributes as antecedents to shopping value by exploring whether dimensions of store attribute beliefs have differential effects (i.e. strength and direction) on hedonic versus utilitarian shopping value.Design/methodology/approach – Shoppers at three grocery outlets in a ...
Svein Ottar Olsen, Kåre Skallerud
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Effects of Utilitarian and Hedonic Shopping Value and
Ege Akademik Bakis (Ege Academic Review), 2015HÜLYA BAKIRTAŞ +2 more
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