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THE EFFECT OF VALENTINES DAY RITUALS TO SHOPPING EXPERIENCE AND HEDONIC VALUE: AN APPLICATION IN A SHOPPING MALLS

Küreselleşme sürecinde medyanın etkisiyle Sevgililer Günü, ülkemizde de kutlanan bir gün haline gelmiştir. Tüketiciler, bu özel günde yaşadıkları romantik duyguların etkisiyle alışveriş merkezleri ya da mağazaları ziyaret ederek bu güne özel ritüelleri gerçekleştirmek, aynı zamanda haz duyacakları, eğlenceli bir alışveriş deneyimi yaşamak ...
KAZANÇOĞLU, İpek, AYTEKİN, Pınar
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Hedonic shopping motivations

Journal of Retailing, 2003
Mark J Arnold
exaly

Hedonic and utilitarian motivations for online retail shopping behavior

Journal of Retailing, 2001
Joann Peck
exaly

Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores

Journal of the Academy of Marketing Science, 2013
Mark Yi-Cheon Yim, Paul L Sauer
exaly

Thrift shopping: Combining utilitarian thrift and hedonic treat benefits

Journal of Consumer Behaviour, 2005
Fleura Bardhi
exaly

When income matters: Customers evaluation of shopping malls’ hedonic and utilitarian orientations

Journal of Retailing and Consumer Services, 2009
Thomas Allard
exaly

Gender Differences in the Dimensional Structure of Apparel Shopping Satisfaction Among Korean Consumers: The Role of Hedonic Shopping Value

Clothing and Textiles Research Journal, 2004
Leslie Davis Burns
exaly