Results 11 to 20 of about 8,479 (307)

Customer experience in five-star hotel businesses: is it an “experience” for customers? [PDF]

open access: yes, 2023
Purpose: Concerning the development of “experience” as an economic phenomenon, this study aims to analyse customers' evaluations of their experiences in five-star hotel businesses and to identify if the hospitality experience is evaluated as an ...
Kozak, M.   +3 more
core   +3 more sources

Value creation and employee branding through employees: A model proposal for hotel businesses [PDF]

open access: yes, 2023
Employees hold a great responsibility in conveying the brand equity elements of the business and the brand equity as a whole to consumers. In an intense and destructive competitive environment, it is a necessity for businesses that differ from their ...
Icoz, Orhan   +3 more
core   +1 more source

Operation and Interaction of Software Used in Digital Distribution Channels in Direct Marketing of Hotels

open access: yesDarnios Aplinkos Vystymas, 2022
With the development of technology, the ways of doing business are changing, and digital transformations are taking place in the activities of businesses. At this point, digital transformation is reflected in the service businesses in two ways.
Murat Yurtlu, Ramazan Göral
doaj   +1 more source

The essence of the hotel room in the hotel business – the hotel managers’ perspective

open access: yesEuropean Journal of Tourism Research, 2023
The objective of this study is to gain a better understanding of how hotel management perceives the role of the hotel room from the customers’ perspective and what role the room plays as regards the hotel management business. Previous research has focused on the hotel’s location, the attributes of the hotel and the room, revenue management, pricing ...
Lvov Anatoly, Komppula Raija
openaire   +1 more source

Social Media Marketing and Customized Customer Relationship Management: The Implication For Marketing Performance of Budget Hotel Industry

open access: yesIndonesian Journal of Business and Entrepreneurship, 2023
The purpose of this research is to build a customized customer relationship management (CRM) model in relation to the utilization of social media marketing for improving marketing performance of budget hotels in West Java, Indonesia.
Roby Setiadi
doaj   +1 more source

An Event Study Approach to Analyse the Impact of Novel Coronavirus Disease (Covid-19) on Indian Hotel & Tourism Stocks Performance

open access: yesRamanujan International Journal of Business and Research, 2021
Covid 19 or the Novel Corona Virus outbreak in 2020 has disrupted the world and Indian economy. Tourism industry has suffered the most due to this outbreak.
Mr. Saurabh Agarwal   +2 more
doaj   +1 more source

Customer orientation of service employees in family businesses in the hotel sector [PDF]

open access: yes, 2018
The business interactions between front-line employees and customers are crucial to evaluating service quality and for business performance. A gap has been identified in the literature on both customer orientation of service employees (COSE) and family ...
Ruiz-Alba, J.   +2 more
core   +1 more source

Online reviews: A pathway to improve hotel management

open access: yesDos Algarves, 2020
The purpose of this study is to verify how online reviews can become a useful tool for the improvement of hotel businesses through an in-depth analysis of selected scientific papers.
Anderson S. Oliveira   +2 more
doaj   +1 more source

On the Relationship Between Leader-Member Exchange and Employees’ Turnover Intentions: Examination of Mediation Role of Trust in Leader

open access: yesPsikoloji Çalışmaları, 2023
As the most important determinant of turnover behaviors, an employee’s intention to leave his/her job stands out as one of the strongest predictors of that employee’s actual turnover behavior. Economic opportunities, personal and work-related factors can
Eser Erdurmazlı, Gökdeniz Kalkın
doaj   +1 more source

Meaning of fun in hotel gamified applications [PDF]

open access: yes, 2023
The hospitality industry faces significant challenges from the acceleration of travelers using mobile technology, especially in the Covid-19 aftermath.
Parapanos, Demos   +3 more
core   +1 more source

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