Results 11 to 20 of about 50,186 (191)
Social Sciences and Humanities Open, 2021 The pandemic outbreak at the beginning of 2020 had changed the ways and perception of consumers using products abruptly. The study examined consumer traits (i.e., impulse buying tendency, shopping enjoyment tendency, consumer mood) and situational ...
Ika Febrilia, Ari Warokka
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International Journal of Business Reflections, 2022 The purpose of this study is to investigate the influence of Personality, shopping enjoyment tendency, materialism, impulse buying tendency, and cultural dimension namely collectivism and individualism on impulse buying behavior.
Aleem Raza +2 more
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Influence of Shopping Motivation and Impulse Buying Behaviour on the Commercial Activities at the Airport: Evidence from India [PDF]
Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, 2022 The study aims to explore the motivating factors and impulse buying tendency of the Indian customers at the airport retail shops that may lead to the commercial activities.
Padake VAISHALI, Kanabar KAVITA
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Journal of Theoretical and Applied Electronic Commerce Research, 2022 Impulse buying continues to be a relevant topic for retail management, yet few studies have examined the role of online impulse buying. This study analyzes the effect of impulse buying tendency on online impulse buying behavior through the mediation of ...
Judith Cavazos-Arroyo +1 more
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Asian Management and Business Review, 2023 This study aims to examines the effect of personal factors and situational factors on impulse buying in the context of impulse tourism especially on Tiket.com users in Indonesia.
Fatharani Aghnia Fitri, Heppy Millanyani
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Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA), 2023 Tujuan penelitian ini adalah untuk menganalisis Pengaruh Situational Factors dan Impulse Buying Tendency Terhadap Impulse Buying Behavior Dengan Urge to Buy Impulively Sebagai Variabel Mediasi Pada Konsumen Trio Mall Kebumen. Responden pada penelitian ini adalah Pelanggan Pasar Trio Mall Kebumen yang berjumlah 100 orang.
Rizky Alifah Nuraini, Sulis Riptiono
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Jurnal Performa, 2022 Impulse buying is a very complex behavior exhibited by retail consumers and so many components - components that can affect both externally and internally.
Vincentius Edbert Arijaya +1 more
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Asian Academy of Management Journal, 2019 The sudden urge to buy, referred to as impulsive buying, is triggered by both a gamut of extraneous, market-related stimuli and internal psychological factors. The extant literature on this has majorly focused on the antecedents of impulsive shopping, prominent among these include traits (like sensation-seeking and impulse buying tendency or IBT ...
Chandan Parsad +2 more
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Does mass media fuel, and easy credit facilitate, impulse buys? [PDF]
, 2008 This paper studies whether exposure to mass media and liking advertising are associated with an increased impulse buy tendency, and whether the availability of a credit card acts as a facilitating stimulus.
Huovinen, Pasi, Rouvinen, Petri
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Female self-gifts buying behaviour: impulse purchase and product involvement [PDF]
, 2015 This research examines the effect of product involvement on impulse buying behaviour for self-gifts. An experiment based on a factorial design was conducted among 152 females. Product involvement and self-gift giving context were manipulated by using two
Kemp, L. +5 more
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