The Moderating Role of Anticipated Regret and Product Involvement on Online Impulsive Buying Behavior [PDF]
Frontiers in Psychology, 2021 Online impulsive buying behavior has drawn an increasing amount of attention from researchers and marketers as well; however, little research has explored how cognitive aspect and emotional aspect effect online impulsive buying together.
Bin Li +5 more
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The role of social presence in impulsive buying during live streaming E-commerce: exploring the mechanisms of customer inspiration and positive emotion [PDF]
BMC PsychologyThis research explores the main question related to the relationship between social presence and impulsive buying behavior by understanding the role played by customer inspiration and positive emotion in live streaming e-commerce. The data for this study
Miaoling Liu +3 more
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The Effect of Materialism on Impulsive Buying: The Mediating Role of the Diderot Effect [PDF]
Behavioral SciencesMaterialism is recognized as an important determinant of consumer behavior. However, studies exploring how materialism influences impulsive buying through the Diderot effect in digital contexts remain scarce.
Rana Şen Doğan
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A distant perspective on how the “past” affects the “present”: the impact of early environmental unpredictability on impulsive consumption [PDF]
Frontiers in PsychologyIntroductionWith the growing convenience of shopping and the rise of consumerism, impulsive buying has become increasingly prevalent, sometimes leading to harmful consequences.
Shijin Sun +3 more
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Millennia’s impulsive buying behavior: does positive emotion mediate? [PDF]
Journal of Economics, Business & Accountancy Ventura, 2019 Indonesian buying behavior, especially on generation Y or millennialism, tends to be impulsive, and the rapid development of the retail fashion business allows marketers to learn and formulate the strategy.
Achmad Choirul, Yessy Artanti
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A comprehensive study on factors influencing online impulse buying behavior: Evidence from Shopee video platform [PDF]
HeliyonThe rapid expansion of online commerce has significantly altered consumer behavior, particularly among digitally-savvy Generation Z individuals. This research analyzes the influence of product presentation videos on online impulsive buying behaviors in ...
Thi Thuy An Ngo +5 more
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Effects of Sentiment on Impulsive Buying Behavior: Evidence of COVID-19 in Indonesia [PDF]
Journal of Economics, Business & Accountancy Ventura, 2021 This study aims to investigate the effects of positive and negative sentiment on impulsive buying behavior among Indonesian people based on the theory of stimulus organism response (S-O-R).
Ali Mursid
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Factors influencing Impulse Buying Behavior.
International Journal of Orthopaedics Research, 2022 Abstract Impulse buying is a classic phenomenon of violation of homo economics. Interesting subject to study to explore the reasons for breaking the rules. Various factors have been studied in this article, quantified with the SPSS tool after collecting the data from the general population.
openaire +2 more sources
Relationship between Impulsivity, Value Orientations and Impulsive Buying [PDF]
Managing Global Transitions, 2020 The aim of this study was to examine the role of impulsivity and value orientations in impulsive buying on a convenience sample from the City of Zagreb (N = 220, 44% male), ages ranged from 20 to 55 years (Mage = 26.07, SD = 7.14).
Katarina Sokić +2 more
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Tazkiya Journal of Psychology, 2023 Impulsive buying behavior has increased alongside the growth of digital transactions and technological advancements that simplify purchasing. Psychological studies have scientifically demonstrated that e-commerce website design and enjoyable online ...
Ivana Sheruly +1 more
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