Results 1 to 10 of about 24,650 (234)

Navigating Digital Credit: How Risky Indebtedness Behavior and Impulsive Buying Shape Buy-Now-Pay-Later Intention?

open access: yesJurnal Manajemen Teori dan Terapan
Objective: This study examines the psychological factors influencing consumers’ intention to use Buy Now Pay Later (BNPL) services, focusing on the roles of risky indebtedness behavior, impulsive buying, and attitude toward credit, while exploring gender-
Hesniati Hesniati   +3 more
doaj   +1 more source

An Empirical Study on Impulsive Buying Behavior

open access: yesJISR management and social sciences & economics, 2008
There is a wealth of research on Impulsive Buying Behavior in the developed countries. However, dearth of research on this issue in Pakistan was the motivating factor for undertaking this research. The purpose of this research was to (1) identify the variables related to impulsive buying; (2) identify the relationships of these variables; (3) ascertain
openaire   +2 more sources

Impulsive Fashion Purchases on Shopee: Fashion Involvement, Positive Emotions, Platform Quality, and Online Promotions

open access: yesIndonesian Interdisciplinary Journal of Sharia Economics
This study investigates the factors influencing impulsive buying behavior among consumers using the Shopee marketplace, focusing on the fashion segment, which has experienced rapid growth, contributing significantly to revenue with an increase of up to ...
Aisyah Putri Agustin   +1 more
doaj   +1 more source

The Influencing Factors of Impulsive Buying Behaviour in Transmart Carrefour Sidoarjo

open access: yesBinus Business Review, 2018
This research examined the influence of money availability and idea shopping on impulsive buying behavior. This research was a type of associative-conclusive research to test the magnitude of the influence of money availability directly to impulsive ...
Oscarius Yudhi Ari Wijaya, Elia Ardyan
doaj   +1 more source

The Influence of Financial Knowledge, Financial Attitude, Financial Self-Efficacy, Financial Well-Being, and Impulsive Buying on Saving Behavior Among Working People in Kubu Raya Regency

open access: yesIndonesian Interdisciplinary Journal of Sharia Economics
This study aims to determine the influence of financial knowledge, financial attitudes, financial self-efficacy, financial well-being, and impulsive buying on the saving behavior of people working in Kubu Raya Regency.
Lisa Amalia   +2 more
doaj  

INFLUENCE OF ATTITUDINAL LOYALTY ON ONLINE IMPULSE BUYING WITH SELF-CONTROL AS A MODERATING VARIABLE

open access: yesJournal of Management Small and Medium Enterprises (SME's)
This study aims to analyze the effect of attitudinal loyalty on online impulsive buying, with self-control acting as a moderating variable. A quantitative approach was employed by collecting data from 85 respondents who had shopped through e-commerce ...
Ali Wardhana, Nicholas Marcelino
doaj   +1 more source

THE EFFECT OF ASTROLOGY ON YOUNG CUSTOMER BEHAVIORS [PDF]

open access: yes
The main purpose of this study was to examine the effect of date-of-birth on consumption behaviors of young people. A face-to-face interview survey is conducted to collect data. SPSS 18.0 for Windows was used for data analysis.
Dortyol Ibrahim Taylan   +2 more
core  

The Influence of Celebrity Endorser 'Tasya Farasya' and Big Five Personality on Impulsive Buying in Surabaya (Case Study of Consumers of Somethinc Skincare Products)

open access: yesIndonesian Interdisciplinary Journal of Sharia Economics
The increasing use of celebrity endorsers and personalized marketing in the beauty industry has influenced consumer buying behavior, particularly impulsive buying.
Cantika Aura Jahzy   +1 more
doaj  

TikTok Users Impulse Buying Behavior: The Role of Empathy, Perceived Usefulness and Perceived Enjoyment

open access: yesJournal of Indonesian Economy and Business
Introduction/Main Objectives: This research explores the factors influencing impulsive buying behavior of TikTok users. Background Problems While the social commerce landscape of TikTok and consumer behaviors are getting more and more complex, few ...
Ngo Thi Khue Thu   +6 more
doaj   +1 more source

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