Results 1 to 10 of about 24,650 (234)
Impact of internet usage on consumer impulsive buying behavior of agriculture products: Moderating role of personality traits and emotional intelligence. [PDF]
Jie W, Poulova P, Haider SA, Sham RB.
europepmc +1 more source
Objective: This study examines the psychological factors influencing consumers’ intention to use Buy Now Pay Later (BNPL) services, focusing on the roles of risky indebtedness behavior, impulsive buying, and attitude toward credit, while exploring gender-
Hesniati Hesniati +3 more
doaj +1 more source
An Empirical Study on Impulsive Buying Behavior
There is a wealth of research on Impulsive Buying Behavior in the developed countries. However, dearth of research on this issue in Pakistan was the motivating factor for undertaking this research. The purpose of this research was to (1) identify the variables related to impulsive buying; (2) identify the relationships of these variables; (3) ascertain
openaire +2 more sources
This study investigates the factors influencing impulsive buying behavior among consumers using the Shopee marketplace, focusing on the fashion segment, which has experienced rapid growth, contributing significantly to revenue with an increase of up to ...
Aisyah Putri Agustin +1 more
doaj +1 more source
The Influencing Factors of Impulsive Buying Behaviour in Transmart Carrefour Sidoarjo
This research examined the influence of money availability and idea shopping on impulsive buying behavior. This research was a type of associative-conclusive research to test the magnitude of the influence of money availability directly to impulsive ...
Oscarius Yudhi Ari Wijaya, Elia Ardyan
doaj +1 more source
This study aims to determine the influence of financial knowledge, financial attitudes, financial self-efficacy, financial well-being, and impulsive buying on the saving behavior of people working in Kubu Raya Regency.
Lisa Amalia +2 more
doaj
INFLUENCE OF ATTITUDINAL LOYALTY ON ONLINE IMPULSE BUYING WITH SELF-CONTROL AS A MODERATING VARIABLE
This study aims to analyze the effect of attitudinal loyalty on online impulsive buying, with self-control acting as a moderating variable. A quantitative approach was employed by collecting data from 85 respondents who had shopped through e-commerce ...
Ali Wardhana, Nicholas Marcelino
doaj +1 more source
THE EFFECT OF ASTROLOGY ON YOUNG CUSTOMER BEHAVIORS [PDF]
The main purpose of this study was to examine the effect of date-of-birth on consumption behaviors of young people. A face-to-face interview survey is conducted to collect data. SPSS 18.0 for Windows was used for data analysis.
Dortyol Ibrahim Taylan +2 more
core
The increasing use of celebrity endorsers and personalized marketing in the beauty industry has influenced consumer buying behavior, particularly impulsive buying.
Cantika Aura Jahzy +1 more
doaj
Introduction/Main Objectives: This research explores the factors influencing impulsive buying behavior of TikTok users. Background Problems While the social commerce landscape of TikTok and consumer behaviors are getting more and more complex, few ...
Ngo Thi Khue Thu +6 more
doaj +1 more source

