Results 241 to 250 of about 16,756 (276)
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Journal of Retailing and Consumer Services, 2015
Abstract The study was undertaken to assess the role of situational variables in impacting impulsive buying behaviour. In all, the impact of nine situational variables—categorised as personal (money availability, economic well being, family influence, time availability, and credit card use), and in-store (sales promotion, store environment, friendly ...
Anant Jyoti Badgaiyan, Anshul Verma
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Abstract The study was undertaken to assess the role of situational variables in impacting impulsive buying behaviour. In all, the impact of nine situational variables—categorised as personal (money availability, economic well being, family influence, time availability, and credit card use), and in-store (sales promotion, store environment, friendly ...
Anant Jyoti Badgaiyan, Anshul Verma
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Intrinsic factors affecting impulsive buying behaviour—Evidence from India
Journal of Retailing and Consumer Services, 2014Abstract The goal of this research is to examine the effect of five intrinsic factors, namely, personality, culture, materialism, shopping enjoyment tendency, and impulsive buying tendency on impulsive buying behaviour. Using structural equation modeling, responses from 508 consumers in the different parts of India’s National Capital Region were ...
Anant Jyoti Badgaiyan, Anshul Verma
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An Empirical Analysis of Customers Impulse Buying Behaviour
2013An impulse buying is a spontaneous purchase- an item that a shopper had not planned to buy when began their shopping task. Objectives of the Study:- Ø Examine the factors (i) Disposable income, (ii) Visual merchandise, (iii) fashion involvement, (iv) the Predecisive stage of customers buying product & (v) Before purchasing giving a second thought.
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IMPULSIVE BUYING BEHAVIOUR: GENERATION Z
DOKBAT 2022 - 18th International Bata Conference for Ph.D. Students and Young Researchers, 2022openaire +1 more source
Impulse Buying Behaviour from Islamic Perspective: A Conceptual Paper
2019There is a growing stream of research on impulse buying behaviour, which is most likely conducted from retail purchasing context and was revealed that there are varieties of factors contributing to this behaviour. Generally, previous studies on impulse buying had focused on the factor that stimulates and influence the consumer to practice impulsive ...
Siti Hajar Salwa Ahmad Musadik +1 more
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Impulse buying behaviour in tourism: A new perspective
Annals of Tourism Research, 2021Marion Karl, P. Monica Chien, Faith Ong
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A bibliometric review of online impulse buying behaviour
International Journal of Electronic Business, 2022Abu Bashar +2 more
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ANALYSIS OF CONSUMER ONLINE IMPULSIVE BUYING BEHAVIOUR IN MANADO
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 2018Abstract: Nowadays business E-commerce has growing rapidly in Indonesia, and through the development of technology there is a concept as a new paradigm which is online shopping, and online shopping become the place that people can visit anytime to buy a product, and there are many factors that stimulated people to do impulsive buying.
Lalelung, Marcela E. +1 more
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Impulse buying behaviour: an emerging market perspective
International Journal of Indian Culture and Business Management, 2015Sheetal Mittal +2 more
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