The Influence of Personality, Shop Enjoyment, and Impulsive Buying Tendency on Impulsive Buying Behavior in Transmart Ngagel Surabaya [PDF]
IJEBD (International Journal of Entrepreneurship and Business Development), 2020 Purpose: This study aims to analyse the correlation between personality, shop enjoyment, impulsive buying tendency and impulsive buying behaviour statistically. Design/methodology/approach: This study is a quantitative study.
Dian Savitri, Nurul Aini, Joko Suyono
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Exploring the associations between early maladaptive schemas and impulsive and compulsive buying tendencies [PDF]
Frontiers in Psychiatry, 2023 The main purpose of this preliminary study was to investigate a potential relationship between early maladaptive schemas (EMSs) and impulsive and compulsive buying tendencies in a sample of young adults (college students).
Susana Rocha +9 more
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IMPULSIVE BUYING PADA DEWASA AWAL DI YOGYAKARTA [PDF]
Jurnal Psikologi Undip, 2012 T his research aimed to know the impulsive buying tendency of early adult in Yogyakarta. Impulsive buying was a buying activity without cosideration, and accompanied by strong emotional response.
Paulus Henrietta
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Hubungan Gaya Hidup Hedonis Dengan Kecenderungan Impulsive Buying Pada Remaja [PDF]
Anfusina: Journal of Psychology, 2022 Impulsive buying is an irrational purchase that occurs quickly without any consideration and there is no process of searching for information about the product purchased so that the purchase occurs because of an emotional impulsive.
Siti Dinda Haryani +2 more
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The Role of Hedonic Consumption Tendency and Positive Emotion in Mediating the Influence of Fashion Involvement on Impulsive Buying [PDF]
Review of Management and Entrepreneurship, 2022 Fashion products are one of the most popular types of products and are often purchased by people in general especially in Indonesia. Many individuals are willing to spend a lot of time just to improve the appearance in order to be able to follow the ...
Sandi Satria, Thomas Stefanus Kaihatu
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ONLINE MARKETING STIMULI STRATEGY AND IMPULSIVE BUYING TENDENCY [PDF]
Journal of Contemporary Issues in Business and Government, 2021 Introduction of faster and cheaper internet connection provide Indian customers a new horizon to explore for shopping at their convenience. This study predominantly deals with how online shoppers impulsive buying tendency trigger with that of marketers E-
K.A., Pavan, Vidhya, S.
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The Influence of Hedonic Consumption Tendency and Scarcity Message on Impulsive Buying Mediated By Positive Emotions [PDF]
Indonesian Journal of Business and EntrepreneurshipBackground: Populix stated the number of impulsive buying increases along with the development of e-commerce, which provides many stimuli for ease in shopping.
Arya Emerald Dwiguna Rahma +1 more
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Journal the Winners, 2015 This research aims to classify the female consumer demographic segments linked by impulsive buying, to determine the effect of visual merchandising on impulsive buying, and to determine the effect of visual merchandising on impulsive buying with ...
Jessica Novia
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Impulsive Buying Tendency: Elaboration Likelihood Model Perspective
Jurnal Aplikasi ManajemenThe increasing percentage of e-commerce users each year, accompanied by the growing convenience of online shopping, is considered to have led to the phenomenon of impulse buying tendency, especially in the context of e-commerce usage.
Leonard Junio Wibisono +5 more
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Pengaruh Personality Dan Shop Enjoyment Terhadap Impulse Buying Behavior Yang Dimediasi Impulse Buying Tendency [PDF]
E-Jurnal Manajemen, 2018 Meningkatnya pertumbuhan ekonomi serta kebutuhan konsumen menyebabkan masyarakat khususnya di Denpasar mulai beralih berbelanja dari pasar tradisional ke toko ritel modern yang menawarkan konsep one stop shopping.
Ardani, I. G. (I), Kharisma, A. I. (AA)
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