Results 11 to 20 of about 17,376 (199)
Effects of Sentiment on Impulsive Buying Behavior: Evidence of COVID-19 in Indonesia [PDF]
Journal of Economics, Business & Accountancy Ventura, 2021 This study aims to investigate the effects of positive and negative sentiment on impulsive buying behavior among Indonesian people based on the theory of stimulus organism response (S-O-R).
Ali Mursid
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Impact of personality traits and product involvement on clothing impulsive buying [PDF]
مدیریت بازرگانی, 2016 Most of people are familiar with returning home with products they never intended to buy. Impulsive buying is a specific and broad aspect of consumer lifestyle in different communities. For this reason, Impulsive buying has been subject of study for many
Kobra Bakhshizade +2 more
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Impulsive Buying Tendecy: The Role of Cognitive Factors, Personality Traits and Affect
Yaşam Becerileri Psikoloji Dergisi, 2022 Impulsive buying is considered to be an emotional and unplanned decision-making behaviour. Because this type of purchasing rate has fairly increased in recent years, examining the determinants of impulsive buying is important to understand which ...
Hatice KAFADAR, Selin YILMAZ
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Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA), 2023 Tujuan penelitian ini adalah untuk menganalisis Pengaruh Situational Factors dan Impulse Buying Tendency Terhadap Impulse Buying Behavior Dengan Urge to Buy Impulively Sebagai Variabel Mediasi Pada Konsumen Trio Mall Kebumen. Responden pada penelitian ini adalah Pelanggan Pasar Trio Mall Kebumen yang berjumlah 100 orang.
Rizky Alifah Nuraini, Sulis Riptiono
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Sains Manajemen, 2022 Abstrak: Penelitian ini bertujuan untuk menyelidiki pengaruh sales promotion, hedonic browsing, dan impulse buying tendency terhadap impulse buying pada pelanggan E-Commerce Shopee di Indonesia. Penelitian ini merupakan penelitian kuantitatif dan merupakan penelitian survei. Metode pengambilan sampel dengan menggunakan purposive sampling.
Masitoh, Martina Rahmawati +2 more
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The impact of psychological pricing and sales promotion activities on impulse purchases of clothing in retail stores: Research on consumer behavior in Serbia and Bosnia and Herzegovina [PDF]
Marketing (Beograd. 1991), 2022 The impact of psychological pricing and sales promotion activities on impulse purchases of clothing in retail stores: research on consumer behavior in Serbia and Bosnia and Herzegovina The aim of this research was to determine the relationship between ...
Matanović Jelena +2 more
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Trakya Üniversitesi İktisadi ve İdari Bilimler Fakültesi E-Dergi, 2023 Impulsive and compulsive buying behaviors have been seen at different rates in different societies and can cause psychological, economic, and sociological problems both individually and socially in the short and long term.
İsmail Gökhan Cintamür
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IIMB Management Review, 2016 With the opening up of the economy and the proliferation of mall culture, the economic relevance of impulsive buying behaviour has assumed significance.
Anant Jyoti Badgaiyan +2 more
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SELF-MONITORING DAN IMPULSIVE BUYING PRODUK KOSMETIK DI KALANGAN MAHASISWI: STUDI KORELASI
Journal of Community Mental Health and Public Policy, 2023 Background: Female students as late teens are individuals who have the tendency to do impulsive buying or spontaneous buying. In making purchases, female students are easily influenced which made them buy items that are popular in their social ...
Milazia Putri +3 more
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E-Jurnal Manajemen, 2016 Penelitian ini bertujuan untuk mengetahui perbandingan perilaku impulse buying yang dilakukan pada pelanggan Mall Bali Galeria dan Beachwalk. Sampel dalam penelitian ini berjumlah 200 orang yang diambil dengan menggunakan teknik purposive sampling. Teknik analisis data dilakukan dengan menggunakan Structural Equation Modeling (SEM). Secara komprehensif
I Gst. Bgs. Ag. Andira Eka Pradana +1 more
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