Results 91 to 100 of about 24,487 (307)

Livestock Tango: U.S. and Latin America Dance Together, but Who Will Lead?

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT This study examines the competitiveness between Latin American and U.S. livestock and meat sectors. We employ a computable general equilibrium modeling framework to evaluate two scenarios: coordinated improvements in Latin American productivity, transport efficiency, and market access (Scenario I), and the minimum productivity gains required ...
Taís C. Menezes, Amanda M. Countryman, Dustin L. Pendell   +2 more
wiley   +1 more source

Leveraging Machine Learning to Analyze Influencer Credibility’s Impact on Brand Admiration and Consumer Purchase Intent in Social Media Marketing

Human Behavior and Emerging Technologies
This study harnesses the power of machine learning to unravel the intricate dynamics of influencer credibility in shaping brand admiration and consumer purchase intent within the realm of social media marketing.
Karam Zaki, Abrar Alhomaid, Hany Shared
doaj   +1 more source

Social media influencer vs. virtual influencer: The mediating role of source credibility and authenticity in advertising effectiveness within AI influencer marketing

Computers in Human Behavior: Artificial Humans
This study examines the differences between social media influencers and virtual influencers in influencer marketing, focusing on their impact on marketing effectiveness.
Donggyu Kim, Zituo Wang
doaj   +1 more source

The role of social media influencers in shaping destination image and intention to visit Jordan: The moderating impact of social media usage intensity [PDF]

International Journal of Data and Network Science
Social media influencers have become important motivators in shaping tourist attitudes and behaviors. This study analyzed how exposure to influencer content impacts key outcomes for the destination Jordan. A survey of tourists who visited Jordan
Fandi Omeish, Abdel-Aziz Ahmad Sharabati, Mohammd Abuhashesh, Shafig Al-Haddad, Ahmad Yacoub Nasereddin, Mahmoud Alghizzawi, Omar N. Badran   +6 more
doaj   +1 more source

Konsekuensi dari Influencer Credibility dalam Industri F&B [PDF]

tujuan dari dilakukanya penelitian ini adalah menganalisa pengaruh Infuencer credibility terhadap Brand trust dan Purchase intention serta pengaruh tidak langsung Influencer credibility terhadap Purchase intention melalui Brand trust dalam industri Food ...
Farida, Vinaliani, Muhammad, Rafi Thufail, Rahayu, Fatik, Rayyan, Ahmad   +3 more
core   +2 more sources

Fermented Citrus as a Functional Food Matrix: Evaluating Probiotic, Prebiotic, and Postbiotic Potential

AgriFood: Journal of Agricultural Products for Food, EarlyView.
Fermented citrus transforms bioactive compounds into metabolites with probiotic and prebiotic properties, enhancing gut health, immunity, and metabolic balance. This review highlights fermentation's role in developing sustainable, health‐promoting functional foods while addressing challenges in process optimization, sensory quality, and commercial ...
Sony Kumari, Rahel Debbarma, Shakil Haque, Himalay Baruah   +3 more
wiley   +1 more source

The Parasocial Relationships Between Influencers and Consumers:

Maketingu Janaru
This study examines the impact of one-to-many parasocial relationships between social media influencers and consumers on product attitudes and referrals using social comparison theory.
Ruidan Yan, Hiroyuki Takahashi
doaj   +1 more source

Post-COVID Insurance Purchase Intention: The Roles of Referral, Agent Characteristics, Influencer Credibility, Plan Value, and Trust

Organizations and Markets in Emerging Economies
The COVID-19 pandemic has heightened public awareness regarding the importance of health insurance. Several factors influencing the choice of an insurance brand include the plan value, agent characteristics, referrals, and consumer trust.
Agatha Jane Kristabel, Serli Wijaya, Ferry Jaolis   +2 more
doaj   +3 more sources

Wine Tourism as a Catalyst for Sustainable Performance: The Mediating Role of Corporate Legitimacy and Green Innovation

Agribusiness, EarlyView.
ABSTRACT This study aims to explore the influence of Wine Tourism (WT) on the Sustainable Performance (SP) of wineries in Spain. It particularly investigates how Corporate Social Legitimacy (CSL) and Green Innovation (GI) may act as intermediary factors in this relationship.
Javier Martínez‐Falcó, Eduardo Sánchez‐García, Bartolomé Marco‐Lajara, Luis A. Millán‐Tudela   +3 more
wiley   +1 more source

Traceability of Agri‐Food Products: The Key to Conscious Trade

Agribusiness, EarlyView.
ABSTRACT Globalization and growing concerns about sustainability have led to improvements in product traceability, quality, and sustainability. Traceability contributes to environmental protection and supports sustainable development by fostering transparency in agricultural practices and encouraging the responsible use of resources.
Scarlett Queen Almeida Bispo, Fernanda Aparecida Silva, Michelle Márcia Viana Martins, Marcelo José Braga Nonnenberg, Ruan da Silva Vianna, Carla Cristina Passos Cruz   +5 more
wiley   +1 more source