Results 261 to 265 of about 1,581 (265)

The influence of voice distinguishability on source credibility

1971
openaire   +1 more source

Boosting brand image through influencers: Investigating the role of influencer credibility and consumer–influencer similarity

Journal of Marketing Communications
Mohamed H Elsharnouby, Tamer Elsharnouby   +1 more
exaly  

In search of mechanisms for influencer defence: the consequences of influencer credibility and authenticity

Journal of Brand Management
Amy Wong, Yu-Chen Hung
openaire   +1 more source

“Unintended” marketing through influencer vlogs: impacts of interactions, parasocial relationships and perceived influencer credibility on purchase behaviors

Journal of Research in Interactive Marketing
exaly  

Growing influencer credibility to drive endorsement effectiveness: a literature review

International Journal of Internet Marketing and Advertising
exaly