Results 241 to 250 of about 1,581 (265)

The Influence of Source Credibility on Communication Effectiveness

Public Opinion Quarterly, 1951
Carl I. Hovland, Walter Weiss
openaire   +1 more source

Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit

International Journal of Advertising, 2020
Alexander Schouten, Loes Janssen
exaly  

The Interplay Between Human Likeness and Agency on Virtual Influencer Credibility

Cyberpsychology, Behavior, and Social Networking, 2023
Yongjun Sung, Soyeon Park
exaly  

‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing

Journal of Marketing Management, 2020
Juha Munnukka, Hanna Reinikainen, Vilma Luoma-Aho   +2 more
exaly  

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Journal of Interactive Advertising, 2019
Chen Lou, Shupei Yuan
exaly  

Influencer Marketing: Role of Influencer Credibility and Congruence on Brand Attitude and eWOM

Journal of Internet Commerce, 2023
exaly  

Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model

Journal of Media Business Studies, 2018
Min Xiao, Rang Wang, Sylvia Chan-Olmsted   +2 more
exaly  

Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media

Australasian Marketing Journal, 2020
Shasha Wang, Jason Weismueller, Geoffrey Soutar   +2 more
exaly  

Perceived credibility of social media influencers

The implementation of influencer marketing has evolved into a significant strategic tool for marketers and brands worldwide. By collaborating with influencers, companies can enhance brand awareness and consumers’ purchase intentions. However, consumer behaviour is shifting and scepticism about influencer credibility has increased.
openaire   +1 more source

Credibility and Popularity of Nutrition Influencers’ Website

2020
Eyasu, Yakob, Fernandez, Melissa Dr., Raine, Kim Dr.   +2 more
openaire   +1 more source