Results 221 to 230 of about 1,581 (265)

The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions

Journal of Marketing Theory and Practice, 2002
This study proposes a theory of the combined influence of corporate and endorser credibility. Participants assessed the credibility of the companies and spokespersons as well as their attitudes toward the ads and brands, and their intent to purchase the advertised product. The covariance matrix was subjected to a path analysis.
Barbara A. Lafferty, Ronald E. Goldsmith, Stephen J. Newell   +2 more
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The Impact of Influencer Credibility on Consumer Behavior

Abstracts of the 7th World Conference on Business, Management, Finance, Economics, and Marketing
In the digital age, influencers play a central role in brands' marketing strategies. Their perceived credibility significantly affects consumer behavior, especially on social media platforms. this theoretical study explores the impact of influencer credibility on consumer behavior through three key dimensions: attractiveness, expertise, and ...
Saliheddine El Mehdi, Redouane Benabdelouahed   +1 more
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Influence of Source Credibility on Search for Information

2020
The Internet is a prevalent source of product information for most consumers. To search for products consumer access information on manufacturer owned online information sources, social media and other third-party websites. However, fake content and information on social media and third party information websites is a growing problem and likely to ...
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How does the radio spokesperson’s voice influence credibility?

Communications, 2017
AbstractIn radio, spokesperson credibility is a resource that can improve the effectiveness of a message, and its analysis requires the study of how voice qualities influence the listener. The aims of this study are to design and test the suitability of a scale of radio spokesperson credibility, and to analyse the effect of the phonoaesthetic function –
Martín-Santana, Josefa D., Reinares-Lara, E., Reinares-Lara, P.   +2 more
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Power of Social Media Influencer Credibility on the Influence of Brand Attitude

2023
In the past few years, brands have been spending exponentially on social media influencers. Because of influencers' large following and the content, they post on social media platforms, and nowadays, this has become one of the most emerging marketing strategies. The current study aims to explore the components and importance of influencers' credibility
Shweta Saini, Rohit Bansal
openaire   +1 more source

Social media and credibility indicators: The effect of influence cues

Computers in Human Behavior, 2016
Abstract Guided by the MAIN model, this study examines how individuals evaluate the source credibility of tweets and retweets based on non-content attributes. Three types of heuristics were examined, including authority, identity, and bandwagon cues.
Xialing Lin, Patric R. Spence, Kenneth A. Lachlan   +2 more
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The influence of source cues and topic familiarity on credibility evaluation

Computers in Human Behavior, 2013
An important cue in the evaluation of the credibility of online information is the source from which the information comes. Earlier, it has been hypothesized that the source of information is less important when one is familiar with the topic at hand. However, no conclusive results were found to confirm this hypothesis. In this study, we re-examine the
Teun Lucassen, Jan Maarten Schraagen
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Analysis of the Influence of ICT and Public Recognition on University Credibility

2019
University Credibility is one of the important factors in maintaining the sustainability of the university. However, to maintain credibility, trust from the public on service and learning capabilities as well as recognition extensively are needed.
Irvan Santoso, Wayan Suparta, Agung Trisetyarso, Bahtiar Saleh Abbas, Chul Ho Kang   +4 more
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Analysis of Demographical Factors’ Influence on Websites’ Credibility Evaluation

2014
The paper presents results of an experiment conducted in 2013 via Amazon Mechanical Turk Platform (www.mturk.com) aimed at creating a classifier predicting online content credibility evaluation misjudgement tendencies. The rough sets based module processes demographic variables describing each participant and predicts his/her misjudgement tendency ...
Maria Rafalak, Piotr Bilski, Adam Wierzbicki   +2 more
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The influence of structural and message features on Web site credibility

Journal of the American Society for Information Science and Technology, 2005
AbstractThis article explores the associations that message features and Web structural features have with perceptions of Web site credibility. In a within‐subjects experiment, 84 participants actively located health‐related Web sites on the basis of two tasks that differed in task specificity and complexity.
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