Results 231 to 240 of about 1,581 (265)

Studygrammers: Learning Influencers as a Source of Credibility

2021 XVI Latin American Conference on Learning Technologies (LACLO), 2021
Sandra Arango-Montoya, Eliana Gallardo-Echenique   +1 more
openaire   +1 more source

The Effect of Influencer Credibility and Influencer Attractiveness on Trust and Purchase Intention

International Journal of Economics, Business and Innovation Research
With the growing dominance of social media, influencer marketing has become a crucial strategy in shaping consumer trust and purchase intentions. Facetology, a skincare brand active on Instagram, collaborates with mega-influencers to engage its audience.
null Kayla Putri Ramadhiana, null Agung Nugroho Luthfi Imam Fahrudi   +1 more
openaire   +1 more source

Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification

International Journal of Advertising, 2022
Alexander Schouten, Loes Janssen
exaly  

“You are a virtual influencer!”: Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility

Computers in Human Behavior, 2023
Rachel Esther Lim
exaly  

Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer

Journal of Retailing and Consumer Services, 2021
Marta Flavian, Daniel Belanche, Sérgio Ibanez-Sanchez   +2 more
exaly  

Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post

Journal of Global Fashion Marketing, 2020
Eunice Kim, Susanna S Lee, Eunice Kim
exaly  

Effect of Social Media Influencer Marketing on Consumers’ Purchase Intention and the Mediating Role of Credibility

Journal of Promotion Management, 2021

exaly  

Effect of Discipline on Counselor Credibility and Influence

Counseling and Values, 1984
DONALD R. ATKINSON, RANDALL SCHWARTZ
openaire   +1 more source

Factors Influencing Mass Media Credibility

2022
openaire   +1 more source

Influencer marketing: brand control, commercial orientation and post credibility

Journal of Marketing Management, 2020
Steven D'Alessandro, Harold Torrez Meruvia, M P Miles   +2 more
exaly