Results 251 to 260 of about 1,581 (265)

Some like it lots: The influence of interactivity and reliance on credibility

Computers in Human Behavior, 2016
Thomas J. Johnson, Barbara K. Kaye
openaire   +1 more source

The influence of source credibility on communication effectiveness

Educational Technology Research and Development, 1953
openaire   +1 more source

By the Looks of Her She Is Not Credible: Sanna Marin and Fashion’s Influence on Credibility

Niina Meriläinen, Candice D. Ortbals, J. Cherie Strachan   +2 more
openaire   +1 more source

The Impact of Influencers’ Credibility on the Purchase Decision

O. Gutierrez-Aguilar, R. Valdivia-Cornejo, G. Vera-Paredes, G. Vizcarra-Cardenas, F. Delgado-Delgado, S. Chicaña-Huanca   +5 more
openaire   +1 more source

Influencer marketing effectiveness: giving competence, receiving credibility

Journal of Travel and Tourism Marketing
Fernanda Polli Leite, Bruno Schivinski, Nicolas Pontes   +2 more
exaly  

Utilize Influencer Marketing to Increase Credibility

Nonprofit Communications Report
openaire   +1 more source

Credible Critters: Source and Message Expectancy Violation and Influence on Perceived Trustworthiness and Credibility

2018
openaire   +1 more source

Self-Influencer Congruence, Parasocial Relationships, Credibility, and Purchase Intentions: A Sequential Mediation Model

Journal of Relationship Marketing
Chee Wei Henry Cheah, Kian Yeik Koay
exaly  

The influence of viral journalism on the credibility of journalism

2021
openaire   +1 more source

Influencer marketing: explaining the effects of influencer self-presentation strategies on brand responses through source credibility

Marketing Intelligence and Planning
Eva Van Reijmersdal
exaly