Results 281 to 290 of about 24,487 (307)

Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer

Journal of Retailing and Consumer Services, 2021
Daniel Belanche Gracia, Luis V Casaló, Sergio Ibáñez-Sánchez   +2 more
exaly  

Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification

International Journal of Advertising, 2022
Loes Janssen, Alexander P Schouten
exaly  

How Foreign Actors Influence Election Credibility

2022
openaire   +1 more source

Digital influencer marketing: How message credibility and media credibility affect trust and impulsive buying

Journal of Global Scholars of Marketing Science, 2022
Komal Shamim, Tahir Islam
openaire   +1 more source

“You are a virtual influencer!”: Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility

Computers in Human Behavior, 2023
Rachel Lim
exaly  

Present information from credible influence BCT

2023
openaire   +1 more source

Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit

International Journal of Advertising, 2020
Alexander P Schouten, Loes Janssen
exaly  

Effect of Social Media Influencer Marketing on Consumers’ Purchase Intention and the Mediating Role of Credibility

Journal of Promotion Management, 2021
Saima
exaly  

The Impact of Influencers’ Credibility Towards Purchase Intention

Advances in Economics, Business and Management Research, 2022
Anton Agus Setyawan, Diah Ayu Martiningsih   +1 more
openaire   +1 more source

“I will buy what my ‘friend’ recommends”: the effects of parasocial relationships, influencer credibility and self-esteem on purchase intentions

Journal of Research in Interactive Marketing, 2023
Nicky Chang Bi
exaly