Results 21 to 30 of about 24,487 (307)
Detecting Influencers in Written Online Conversations [PDF]
, 2012 It has long been established that there is a correlation between the dialog behavior of a participant and how influential he or she is perceived to be by other discourse participants.
Andreas, Jacob +4 more
core +2 more sources
Growing influencer credibility to drive endorsement effectiveness: A literature review
International Journal of Internet Marketing and Advertising, 2023 nonPeerReviewed
Nguyen Chuong +2 more
openaire +3 more sources
Comments` influence on message credibility
, 2019 In the present era full of hoaxes, conspiracies, and fake news, the credibility of information is a necessary and important attribute that internet media, and especially news publishers, strive to achieve. It is natural that readers evaluate the trustworthiness of information they read.
Marcel Martončik, Matus Adamkovic
openaire +2 more sources
Influence: The Impact of language, credibility and gender [PDF]
The Conservator, 2005 Psychology and communication studies can help conservators to examine the impact of gender, the expectations of others and the components of credibility. A small selections of theories from psychology are used to analyse the way that people expect others to communicate and the impact on situations where expectations are breached.
openaire +1 more source
Understanding the power of social media influencers in promoting organic food consumption [PDF]
Journal of Trade SciencePurposeIn response to growing health and environmental concerns, consumer demand for organic foods has grown steadily. At the same time, social media influencers have a significant influence on consumer choices, especially in digitally connected ...
Dung Minh Nguyen +1 more
doaj +1 more source
Gaining trust: the articulation of transparency by You Tube fashion and beauty content creators [PDF]
, 2020 This article proposes a new typology of transparency markers in fashion and beauty You Tube videos. It looks at how online content creators disclose the process of selecting and featuring products in their videos and analyses their discursive performance
Dekavalla, Marina
core +1 more source
Brand Awareness, Social Media Marketing, and Purchase Intent: Does Credibility Mediate the Impact?
Indonesian Interdisciplinary Journal of Sharia EconomicsThis study investigates the impact of social media marketing and brand awareness on purchase intention with influencer credibility as a mediating variable. Quantitative methodologies were implemented during the investigation.
Larasati Larasati +3 more
doaj +1 more source
Jurnal Manajemen Teori dan TerapanObjective: This study explores the influence of influencer credibility on consumer purchasing intentions on TikTok, focusing on the Indonesian market. It examines the mediating roles of trust and online engagement in the relationship between influencer ...
Salsabil Dwi Kusuma Prasetyo +1 more
doaj +1 more source
The role of influencer content value and credibility in purchase intention [PDF]
Innovative MarketingInfluencer marketing is a prominent strategy for engaging young consumers via social media. This study aimed to explore the effects of different dimensions of influencer value of content and influencer credibility on purchase intention among young ...
Ahmad Shaheen +4 more
doaj +1 more source
Asian Journal of Social and Humanities, 2023 This research aims to examine and analyze the effect of celebrity trust with the use of endorsed football players on company credibility, advertising credibility, and brand credibility at the East Hooligan Apparel store. Model and hypothesis testing were clear using a sample of 250 respondents with a population of consumers who were interested in the ...
Thomi Yasri Setiawan +1 more
openaire +1 more source