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Does Brand Attitude Complement Influencer Credibility in Shaping Purchase Intention of Indian GenZ Consumers? [version 1; peer review: 2 approved]

F1000Research
Introduction The social media landscape has undergone radical changes and has revolutionized consumer perspectives, purchasing habits, and behaviors. Amidst this emerging trend is the rise of influencer marketing and its impact on the purchase intentions
Varalakshmi Alapati, Pranav Vilas Chavare, Smitha Nayak, Ramona Birau   +3 more
doaj   +1 more source

How Influencer Content Credibility Drives Brand Co-creation: Do Social Presence and Consumers’ Psychological Well-being Matter?

SAGE Open
With the advancement of social media, influencer content credibility can potentially drive consumer participation in brand co-creation. However, the impact of influencer content credibility on brand co-creation is underexplored, particularly the ...
Jerum William Kilumile, Li Zuo, Johakim Katekele John   +2 more
doaj   +1 more source

Does Brand Attitude Complement Influencer Credibility in Shaping Purchase Intention of Indian GenZ Consumers? [version 2; peer review: 2 approved]

F1000Research
Introduction The social media landscape has undergone radical changes and has revolutionized consumer perspectives, purchasing habits, and behaviours.
Varalakshmi Alapati, Pranav Vilas Chavare, Smitha Nayak, Ramona Birau   +3 more
doaj   +1 more source

The use of Twitter on fashion brands. A comparison between luxury and low-cost brands [PDF]

, 2018
En este artículo se analizó comparativamente la capacidad dialógica de las marcas de moda de lujo frente a las denominadas low-cost en la red social Twitter.
Garcia Medina, Irene, Miquel Segarra, Susana, Navarro Beltra, Marian   +2 more
core   +3 more sources

Keratin 19 as a prognostic marker and contributing factor of metastasis and chemoresistance in high‐grade serous ovarian cancer

Molecular Oncology, EarlyView.
Keratin 19 (KRT19) is overexpressed in high‐grade serous ovarian cancer with high levels of Kallikrein‐related peptidases (KLK) 4–7 and is associated with poor survival. In vivo analyses demonstrate that elevated KRT19 increases peritoneal tumour burden.
Sophia Bielesch, Isabel Vogel, Sina Nokodian, Johanna Moeller, Antonia Blechschmidt, Vicky Hecht, Vanessa Kuentzel, Katharina Thiedig, Melissa Schwab, Oliver Schilling, Holger Bronger, Marion Kiechle, Viktor Magdolen, Tobias Dreyer   +13 more
wiley   +1 more source

The influence of sports influencer attributes and content quality on consumer purchase intentions

Cogent Business & Management
The field of sports influencers remains underexplored despite their unique capabilities to connect with their fan followers through credibility and their shared values.
Sheryl V. I. De Araujo, Amol S. Dhaigude, Giridhar B. Kamath, Rajesh R. Pai, Smitha Nayak   +4 more
doaj   +1 more source

Users’ Perspective on the Credibility of Social Media Influencers in Romania and Germany

Romanian Journal of Communications and Public Relations, 2019
The present research addresses the issue of source credibility of social media influencers from the perspective of users. Social media influencers are defined as online personalities with a large number of followers, across one or several social media ...
Delia Balaban, Maria Mustățea
doaj   +1 more source

Network segregation in a model of misinformation and fact checking [PDF]

, 2018
Misinformation under the form of rumor, hoaxes, and conspiracy theories spreads on social media at alarming rates. One hypothesis is that, since social media are shaped by homophily, belief in misinformation may be more likely to thrive on those social ...
A Bessi, AC Butler, B Borel, B Nyhan, B Nyhan, C Sunstein, D Acemoglu, D Centola, D Nikolov, DJ Daley, E Bakshy, E Pariser, GL Ciampaglia, GL Ciampaglia, GW Allport, J-P Onnela, JP Gleeson, L Weng, M McPherson, MEJ Newman, R Pastor-Satorras, RH Knapp, RL Rosnow, S Funk, S Galam, SE Asch, X Qiu, XL Dong, Y Benkler, Y Moreno   +29 more
core   +2 more sources

Shared Genetic Effects and Antagonistic Pleiotropy Between Multiple Sclerosis and Common Cancers

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective Epidemiologic studies have reported inconsistent altered cancer risk in individuals with multiple sclerosis (MS). Factors such as immune dysregulation, comorbidities, and disease‐modifying therapies may contribute to this variability.
Asli Buyukkurt, Marius Ygonia, Ali Manouchehrinia, Philippe Lefrançois, Ingrid Kockum, Adil Harroud   +5 more
wiley   +1 more source

Exploring the mediating role of beauty influencer effectiveness on skincare products: Does credibility still influence purchase intention?

Review of Management, Accounting, and Business Studies
The study explored the impact of beauty influencer credibility on purchase intention, focusing on how influencer effectiveness mediated this relationship.
Desak Made Febri Purnama Sari, Made Ayu Sintya Nandini, Ni Made Sumarningsih, Ida Nyoman Basmantra   +3 more
doaj   +1 more source