Results 61 to 70 of about 24,487 (307)

From Scroll to Action: Can Social Media Influencers Drive Real Behavioral Change Among Their Followers?

Social Sciences
This study explores the influence of sustainability-promoting social media influencers on their followers’ adoption of sustainable behaviours. Specifically, it examines how influencer credibility (IC), perceived behavioral control (PBC), and attitudes ...
Regina Veckalne, Samandarbek Akhmatjonov, Sugra Humbatova, Natig Gadim-Oglu Hajiyev   +3 more
doaj   +1 more source

Product-Influencer Fit terhadap Attitude Toward Influencer, Influencer Credibility, Attitude Toward Product dan Dampaknya pada Purchase Intention Produk Whitelab [PDF]

This research aims to investigate the influence of product-influencer fit on attitudes towards influencers, influencer credibility, attitudes towards products, and their impact on purchase intentions.
Handriana, Tanti, Putri, Nadia Ramadhani Nugroho   +1 more
core   +2 more sources

Divergent Responses of Bacterial Communities to Permafrost Degradation and Their Associations With Carbon Across Vertical Profiles

Advanced Science, EarlyView.
Bacterial α‐diversity decreases, but stochasticity and community stability increase across the 15 m‐depth vertical profiles and along the degraded gradient within the active layer. The abundance and interaction of core taxa mainly control community stability in the active and permafrost layers, respectively.
Shengyun Chen, Yuzheng Gu, Ali Bahadur, Enyan Liu, Tonghua Wu, Xiaofan Zhu, Yuanqiang Zou, Hewei Liang, Peijie Wei, Linwei Wu, Qingbai Wu, Peizhi Yang, Hongyan Yu, Yunfeng Yang   +13 more
wiley   +1 more source

Spatial‐Wavelength Multiplexing Error‐Controlled Photonic Analog Computing System

Advanced Science, EarlyView.
A novel photonic integrated circuit prototype implementing the concept of general‐purpose analog computing and demonstrate its capability in radio frequency applications. The chip features a multichannel architecture and performs fully optical analog computation with frequency‐domain parallel processing. An FPGA‐based error‐correction algorithm aims to
Tao Zhu, Bowen Zhu, Shicheng Zhang, Keren Li, Xianchen Wu, Yazhi Pi, Jie Yan, Daigao Chen, Bingli Guo, Xi Xiao, Lei Wang, Xiaochuan Xu, Xuwei Xue, Shanguo Huang, Zizheng Cao, Shaohua Yu   +15 more
wiley   +1 more source

Influencer marketing’s impact on credibility and purchase intention: A study on University of Bisha students in Saudi Arabia [PDF]

Innovative Marketing
This study holds significance due to the increasing impact of influencer marketing on consumer behavior, particularly among the youth demographic in Saudi Arabia.
Mudathir Saad, Abdelrehim Awad, Adel Fathy Aziz, Talaat Rashad Shma   +3 more
doaj   +1 more source

Narrative Analysis of Marketing Communication Y2K Music School and Studio on Social Media [PDF]

, 2017
This research was conducted to find out how the branding activity done by Y2K Music School and Studio through social media account Instagram @ y2kstudio.
Ruliana, P. (Poppy), Widiastuti, T. (Tuti)   +1 more
core  

Machine Learning for Green Solvents: Assessment, Selection and Substitution

Advanced Science, EarlyView.
Environmental regulations have intensified demand for green solvents, but discovery is limited by Solvent Selection Guides (SSGs) that quantify solvent sustainability. Training a machine learning model on GlaxoSmithKline SSG, a database of sustainability metrics for 10,189 solvents, GreenSolventDB is developed. Integrated with Hansen solubility metrics,
Rohan Datta, Janhavi Nistane, Abhishek Sose, Harikrishna Sahu, Rampi Ramprasad   +4 more
wiley   +1 more source

Word of mouth marketing through Online Social Networks [PDF]

, 2009
Paper 291This paper proposes a research agenda for studying factors that may affect marketing effectiveness in the context of online communities. Findings of prior studies are synthesized into a more comprehensive review of the state of the art of ...
Cao, J, Chau, M, Knotts, T, Xu, J
core  

cuteHap: Haplotype‐Aware Structural Variant Detection in Phased Long‐Read Sequencing Data

Advanced Science, EarlyView.
cuteHap is a haplotype‐aware structural variant detection method designed for phased long‐read sequencing. By employing self‐adaptive clustering and credibility‐prioritized beam search algorithms, cuteHap generates accurate haplotype‐resolved calls and outperforms state‐of‐the‐art tools.
Shuqi Cao, Yadong Liu, Miao Cui, Runtian Gao, Weimin Guo, Guohua Wang, Yadong Wang, Tao Jiang   +7 more
wiley   +1 more source

Antecedents of impulse buying behaviour in generation z

Iqtishaduna: Jurnal Ilmiah Ekonomi Kita
Purpose – This study aims to determine how impulse buying behaviour is influenced by customer reviews and influencer credibility, using trust as a mediating factor in the purchase of skintific products by generation z in Bali province. Method – An online
Ni Km Tri Sukma Sagitarini, Ida Ayu Oka Martini   +1 more
doaj   +1 more source