Results 1 to 10 of about 80,542 (317)
The Association of Influencer Marketing and Consumption of Non-Alcoholic Beer with the Purchase and Consumption of Alcohol by Adolescents [PDF]
Behavioral Sciences, 2023 In this study, we examined influencer marketing and consumption of non-alcoholic beer by adolescents to determine how these factors could affect the intentions of adolescents to purchase and drink alcohol.
Chun-Yin Hou +9 more
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Agora International Journal of Economical Sciences, 2022 Is marketing influence the right way or not for a business? Investing in this type of marketing is advantageous or not for promoting a product or service. What type of marketing defines this strategy? We will discuss all these aspects in this paper.
Oana Petrișor Mateuț
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Research on influencer marketing strategies based on double-layer network game theory. [PDF]
PLoS ONEThe breakthroughs in communication technologies, such as 5G, have significantly accelerated the popularity of high-traffic consumption entertainment activities, including short video live streaming and real-time broadcasting, making them one of the most ...
Zeguo Qiu +3 more
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Bulletin of the Transilvania University of Brasov Series V Economic Sciences, 2022 The basis of this master's thesis is the phenomenon of influencer marketing. In addition to defining this term, the paper clarifies the importance of digital marketing with special reference to social networks, which are a key factor in the cooperation between companies and influencers. A comparison of the digital marketing with the traditional form of
Carola Lichtenberg, Marcus Schladebach
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Analysing celebrity and influencer marketing of food and beverages to adolescents on Instagram. [PDF]
Public Health NutrKhan R, Tanweer A, Suggs LS.
europepmc +3 more sources
WiSt - Wirtschaftswissenschaftliches Studium, 2021 Bacheloroppgave i Merkevarestrategi fra Handelshøyskolen BI ...
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The effects of influencer marketing on overall brand equity through brand awareness and customer brand engagement [PDF]
International Journal of Data and Network Science, 2022 This paper focuses on five-star hotels in Jordan to investigate the impact of influencer marketing on overall brand equity. The mediating role played by brand awareness and customer brand engagement between influencer marketing and overall brand
Hussam Ali, Omar Mohammad Ali Alquda
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, 2018 Das Influencer Marketing hat sich in Deutschland in den vergangenen Jahren immer mehr etabliert und entwickelt sich langsam aus der Experimentierphase zu einem wesentlichen Baustein der Marketing-Strategie von Unternehmen. Dabei kristallisieren sich immer mehr Standards und allgemeingültige Regeln heraus.
Julia F. Kost, Christof Seeger
+11 more sources
Jurnal Ilmu Sosial dan Humaniora, 2023 The brand awareness of traditional culinary Small Medium Enterprises (SMEs) in West Java can arise from green marketing initiatives triggered by influencer marketing and company commitment.
Asep Muhamad Ramdan +3 more
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Siluetele juridice din influencer marketing//Legal Silhouettes in Influencer Marketing
Analele Ştiinţifice ale Universităţii "Al.I. Cuza" din Iaşi. Ştiinţe Juridice, 2022 Influencer marketing has recently become the best marketing strategy, widely embraced, from local professionals to multinational companies advertising and building brand awareness online.
Aura Elena Amironesei
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