Results 11 to 20 of about 80,542 (317)
Influencer Marketing as Emerging Promotional Tool in Modern Era and Opportunities to Uprising Sales
International Journal of Emerging Research in Engineering, Science, and Management, 2022 The increasing impact of social media for big brands nowadays are preferring influencer marketing over the traditional marketing techniques. Influencer advertising is a methodology that recognizes influential individuals on social media who impact a ...
A. B. Mishra +2 more
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The Impact of Influencer Marketing on the Decision-Making Process of Generation Z
Economics and Culture, 2023 Research purpose. Currently, the Internet is used by almost 5 billion users worldwide, of which 80% actively use at least one of the social networks. And marketing managers are well aware of this fact, as they had to switch to a new way of attracting ...
Nadanyiova Margareta, Sujanska Lucia
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Influencers Marketing Via social media and its role in enhancing the competitive advantage [PDF]
Journal of Architecture, Art & Humanistic Science, 2023 Under the spread and growing of social media from different types of society and the diversity of different types of benefits it provides, and because of its ease of use, flexibility and interactivity, many organizations have resorted to using social ...
Alla Mohammed elsayed
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Consumer Perception Research on Online Influencer Marketing: A Review of Key Findings and Implication [PDF]
Ovidius University Annals: Economic Sciences Series, 2023 Online influencer marketing has emerged as a popular strategy for brands to engage with consumers and promote their products or services. Understanding consumer perceptions of influencer-driven content is crucial for marketers to effectively leverage ...
Ingrid Georgeta Apostol +1 more
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Is the use of influencer marketing and brand community effective for enhancing awareness of a new brand? [PDF]
Innovative MarketingInfluencer marketing and brand community have been popularly used as one powerful marketing strategy to enhance brand awareness. This study aims to find out how and to what extent influencer marketing and brand community affect brand awareness in a ...
Asnan Furinto +3 more
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From White Collar to Influencer Marketing? How Banks Can Reach Young Customers
International Journal of Financial Studies, 2022 Banks distribute intangible services, so that traditional marketing instruments are often limited concerning their effectiveness to reach new clients, especially teenagers and young adults.
Nicole Walzhofer +2 more
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What causes social media users to engage and mimic virtual influencers? The role of self-congruity [PDF]
Innovative Marketing, 2022 Influencer marketing has been widely utilized in marketing communication. With the growing interest in virtual influencers, this study aims to investigate why social media users would interact with virtual influencers.
Lokweetpun Suprawan, Sasipa Pojanavatee
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PLoS ONE, 2022 A social network is one of the efficient tools for information propagation. The content is the bridge between the product and its customers. Evaluating the user's content creation is a valuable feature to improve information spreading on the social ...
Tai Huynh +6 more
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Studying Diffusion of Viral Content at Dyadic Level [PDF]
, 2014 Diffusion of information and viral content, social contagion and influence are still topics of broad evaluation. As theory explaining the role of influentials moves slightly to reduce their importance in the propagation of viral content, authors of the ...
Ciuberek, Sylwia +4 more
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Istanbul Management Journal, 2021 Social media influencer marketing is a new phenomenon in the digital world. It has seen a tremendous and exponential growth, reached a critical mass audience and changed from an obscure marketing tactic to a successful marketing strategy.
Sarra Daimi, Aslı Tolunay
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