Results 21 to 30 of about 70,715 (266)

The celebrity factory: new modes of fashion entrepreneurship [PDF]

, 2017
The aim of the paper is to analyze the contribution of celebrity culture to the re-shaping of the fashion industry, distancing from an oppositional view while embracing a systemic one, where celebrity is considered a fundamental engine of the ...
Marta Martina, Silvia Vacirca
core   +2 more sources

Network-based ranking in social systems: three challenges [PDF]

, 2020
Ranking algorithms are pervasive in our increasingly digitized societies, with important real-world applications including recommender systems, search engines, and influencer marketing practices.
Lü, Linyuan, Mariani, Manuel S.
core   +2 more sources

ANALISIS PENGARUH PERILAKU KONSUMEN PADA INFLUENCER MARKETING DAN PACKAGING PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK REYSHAKA INTERIOR

Journal of Management Small and Medium Enterprises (SME's)
This study seeks to assess the influence of influencer marketing and product packaging on the purchasing decision of the Reyshaka Interior product. The research used a quantitative descriptive design.
Fathimatuz Zahroh, Ruswaji Ruswaji, Ike Susanti, Emalia Nova Sustyorini   +3 more
doaj   +1 more source

Impact of Influencer Marketing on Consumer Behavior and Online Shopping Preferences

Journal of Theoretical and Applied Electronic Commerce Research
Influencer marketing has emerged as a crucial element in digital marketing, significantly shaping consumer behavior and online shopping preferences. This study examined the multidimensional impact of influencer marketing by analyzing engagement metrics ...
Stavros P. Migkos, Nikolaos T. Giannakopoulos, Damianos P. Sakas   +2 more
doaj   +1 more source

Counterfeit versus original patronage: Do emotional brand attachment, brand involvement, and past experience matter? [PDF]

, 2020
To enhance brand performance and to protect original brands from the unprecedented upsurge of counterfeits, marketers are continuously looking for effective anti-counterfeiting methods.
Bian, Xuemei, Haque, Sadia
core   +2 more sources

When Does the Influencer Matter? [PDF]

, 2020
The purpose of this research is to identify what factors contribute to the effectiveness of social media influencers’ posts. The first phase of this project studied people’s initial feelings towards social media influencers using a focus group.
Tivnan, Ashley
core   +1 more source

Brand Awareness, Social Media Marketing, and Purchase Intent: Does Credibility Mediate the Impact?

Indonesian Interdisciplinary Journal of Sharia Economics
This study investigates the impact of social media marketing and brand awareness on purchase intention with influencer credibility as a mediating variable. Quantitative methodologies were implemented during the investigation.
Larasati Larasati, Wiyadi Wiyadi, Rini Kuswati, Edy Purwo Saputro   +3 more
doaj   +1 more source

Understanding the YouTube generation : how preschoolers process television and YouTube advertising

, 2020
Preschool children are generally assumed to lack the skills to critically respond to advertising despite being exposed to a high number of advertising messages while watching videos on YouTube.
Hudders, Liselot, Ponnet, Koen, Vanwesenbeeck, Ini   +2 more
core   +1 more source

A methionine‐lined active site governs carbocation stabilization and product specificity in a bacterial terpene synthase

FEBS Letters, EarlyView.
This study reveals a unique active site enriched in methionine residues and demonstrates that these residues play a critical role by stabilizing carbocation intermediates through novel sulfur–cation interactions. Structure‐guided mutagenesis further revealed variants with significantly altered product profiles, enhancing pseudopterosin formation. These
Marion Ringel, Carl P. O. Helmer, Shani Zev, Ronja Driller, Emily Buhr, Markus Reinbold, Renana Schwartz, Gabriel Foley, Mikael Boden, Daniel Garbe, Gerhard Schenk, Dan Thomas Major, Bernhard Loll, Thomas Brück   +13 more
wiley   +1 more source

Influencer Marketing and Purchase Intention: The Mediating Role of Trust

Indonesian Journal of Business and Entrepreneurship
Background: Digitalization had transformed consumption patterns, positioning influencer marketing as a dominant strategy in contemporary business. Social media influencers significantly enhanced brand awareness and purchase intention, particularly among ...
Hesti Evrianti, Sri Wanti, Asriadi, Poppy Wulandari   +3 more
doaj   +1 more source