Results 21 to 30 of about 80,542 (317)
The celebrity factory: new modes of fashion entrepreneurship [PDF]
, 2017 The aim of the paper is to analyze the contribution of celebrity culture to the re-shaping of the fashion industry, distancing from an oppositional view while embracing a systemic one, where celebrity is considered a fundamental engine of the ...
Marta Martina, Silvia Vacirca
core +2 more sources
Counterfeit versus original patronage: Do emotional brand attachment, brand involvement, and past experience matter? [PDF]
, 2020 To enhance brand performance and to protect original brands from the unprecedented upsurge of counterfeits, marketers are continuously looking for effective anti-counterfeiting methods.
Bian, Xuemei, Haque, Sadia
core +2 more sources
Impact of Influencer Marketing on Consumer Behavior and Online Shopping Preferences
Journal of Theoretical and Applied Electronic Commerce ResearchInfluencer marketing has emerged as a crucial element in digital marketing, significantly shaping consumer behavior and online shopping preferences. This study examined the multidimensional impact of influencer marketing by analyzing engagement metrics ...
Stavros P. Migkos +2 more
doaj +1 more source
Journal of Management Small and Medium Enterprises (SME's)This study seeks to assess the influence of influencer marketing and product packaging on the purchasing decision of the Reyshaka Interior product. The research used a quantitative descriptive design.
Fathimatuz Zahroh +3 more
doaj +1 more source
I Wish I Could Be Like Her/Him! How Self-Congruence Stimulates a Desire to Mimic
Journal of Theoretical and Applied Electronic Commerce Research, 2021 Influencer marketing acquires customers who follow their favorite celebrities, who have shared beliefs and opinions. This research explores the self-motives and influencer-related factors that lead to influencer congruence.
Li Xiao +4 more
doaj +1 more source
Understanding the YouTube generation : how preschoolers process television and YouTube advertising
, 2020 Preschool children are generally assumed to lack the skills to critically respond to advertising despite being exposed to a high number of advertising messages while watching videos on YouTube.
Hudders, Liselot +2 more
core +1 more source
Network-based ranking in social systems: three challenges [PDF]
, 2020 Ranking algorithms are pervasive in our increasingly digitized societies, with important real-world applications including recommender systems, search engines, and influencer marketing practices.
Lü, Linyuan, Mariani, Manuel S.
core +2 more sources
Brand Awareness, Social Media Marketing, and Purchase Intent: Does Credibility Mediate the Impact?
Indonesian Interdisciplinary Journal of Sharia EconomicsThis study investigates the impact of social media marketing and brand awareness on purchase intention with influencer credibility as a mediating variable. Quantitative methodologies were implemented during the investigation.
Larasati Larasati +3 more
doaj +1 more source
When Does the Influencer Matter? [PDF]
, 2020 The purpose of this research is to identify what factors contribute to the effectiveness of social media influencers’ posts. The first phase of this project studied people’s initial feelings towards social media influencers using a focus group.
Tivnan, Ashley
core +1 more source
Hematopoietic (stem) cells—The elixir of life?
FEBS Letters, EarlyView.The aging of HSCs (hematopoietic stem cells) and the blood system leads to the decline of other organs. Rejuvenating aged HSCs improves the function of the blood system, slowing the aging of the heart, kidney, brain, and liver, and the occurrence of age‐related diseases.
Emilie L. Cerezo +4 more
wiley +1 more source