Results 41 to 50 of about 80,542 (317)

Examining influencer marketing: the roles of para-social relationships, unpaid collaborations, and trustworthiness in shaping consumer buying behavior

Cogent Business & Management
The marketing landscape has intensely changed with the rise of digital platforms and social media. Social media influencer marketing was found by many previous studies to be a significant factor in shaping consumer buying behavior. This explanatory study
Nada Sarkis, Nada Jabbour Al Maalouf, Ramy El Lakiss   +2 more
doaj   +1 more source

Rethinking plastic waste: innovations in enzymatic breakdown of oil‐based polyesters and bioplastics

FEBS Open Bio, EarlyView.
Plastic pollution remains a critical environmental challenge, and current mechanical and chemical recycling methods are insufficient to achieve a fully circular economy. This review highlights recent breakthroughs in the enzymatic depolymerization of both oil‐derived polyesters and bioplastics, including high‐throughput protein engineering, de novo ...
Elena Rosini, Nicolò Antonelli, Gianluca Molla   +2 more
wiley   +1 more source

Enzymatic degradation of biopolymers in amorphous and molten states: mechanisms and applications

FEBS Open Bio, EarlyView.
This review explains how polymer morphology and thermal state shape enzymatic degradation pathways, comparing amorphous and molten biopolymer structures. By integrating structure–reactivity principles with insights from thermodynamics and enzyme engineering, it highlights mechanisms that enable efficient polymer breakdown.
Anđela Pustak, Aleksandra Maršavelski
wiley   +1 more source

The role of influencer marketing in building rural brand equity among generation Y customers

International Journal of Academe and Industry Research
In the current fast paced competitive digital marketing era, businesses explore every possibility to differentiate their brand, retain customers and remain resilient. Contrary to the popular usage of conventional celebrity endorsements, modern businesses
Oratilwe Penwell Mokoena, Solly Matshonisa Seeletse   +1 more
doaj   +1 more source

Effects of Time Horizons on Influence Maximization in the Voter Dynamics

, 2018
In this paper we analyze influence maximization in the voter model with an active strategic and a passive influencing party in non-stationary settings. We thus explore the dependence of optimal influence allocation on the time horizons of the strategic ...
Brede, Markus, Restocchi, Valerio, Stein, Sebastian   +2 more
core   +1 more source

Understanding bio‐based polymers: A study of origins, properties, biodegradation and their impact on health and the environment

FEBS Open Bio, EarlyView.
This review provides an overview of bio‐based polymer sources, their unique functional properties and their environmental impact, and addresses their role as sustainable alternatives. It discusses end‐of‐life options, including composting and anaerobic digestion for renewable energy.
Sabina Kolbl Repinc, Blaž Stres, Mirica Karlovits, Igor Karlovits, Petra Jerič, Ondrej Panák, Anja Verbič, Blaž Likozar, Uroš Novak   +8 more
wiley   +1 more source

The Relationship Between Influencer Engagement in Improving Marketing Performance Through Instagram Social Media as Mediating Variable

Almana: Jurnal Manajemen dan Bisnis
Influencer engagement through Instagram social media is becoming increasingly popular as a marketing strategy by MSMEs.This study aims to analyze the relationship between influencer engagement in improving marketing performance, with Instagram social ...
Welly Surjono
doaj   +1 more source

The effects of team identification on consumer purchase intention in sports influencer marketing: The mediation effect of ad content value moderated by sports influencer credibility

Cogent Business & Management, 2021
This study investigates the effects of team identification on consumer purchase intention in sports influencer marketing in South Korea. Specifically, it examines the mediation effect of ad content value moderated by sports influencer credibility in the ...
Jin Kyun Lee
doaj   +1 more source

The Effect of Social Media Marketing and Influencer Endorser on Purchase Intention

Almana: Jurnal Manajemen dan Bisnis, 2022
With a large number of users and a high level of engagement, TikTok is an application that provides enormous opportunities in the business sector, especially in marketing activities.
Nabilla Putri Nofela, Marheni Eka Saputri   +1 more
doaj   +1 more source

Predicting and Comparing the Subjective Health Experience of Older Cancer Survivors and Non‐Cancer Survivors: A Modeling Approach

Aging and Cancer, EarlyView.
This study underscores the significant influence of frailty and vitality on the subjective health experience of older cancer survivors with acceptance and control emerging as salient mediators. These findings affirm the conceptual and empirical robustness of the model highlighting its potential utility in shaping future interventions for older cancer ...
Damien S. E. Broekharst, Sjaak Bloem, Eline J. Mertens, Nathascha Hanzen, Michel van Agthoven   +4 more
wiley   +1 more source