Results 61 to 70 of about 80,542 (317)
Advanced Engineering Materials, EarlyView.This study presents micropleated filters manufactured by needleless electrospinning. Nanofibers are deposited onto uniaxially pre‐stretched substrates that contract upon release, forming densely packed micropleats. This architecture increases effective surface area without enlarging the filter size, achieving quality factors comparable to those of ...
Aleksandr Fadeev +6 more
wiley +1 more source
Brand evangelism in the digital era: The impact of data-driven influencer marketing
Journal of Open Innovation: Technology, Market and ComplexityIn the contemporary digital landscape, influencer marketing combined with advanced data analytics has become essential in fostering brand evangelism and consumer advocacy.
Fazla Rabby +2 more
doaj +1 more source
Consumer Perceptions of Influencer Marketing: Business Insights and Leadership from the Retail Sector [PDF]
Business Ethics and LeadershipAs the digital era evolves, businesses and organisations cannot help but notice its potential and risks. Influencer marketing provides brands with the unique ability to speak to their target audience meaningfully by utilising influencers' understanding ...
Steven Kayambazinthu Msosa +3 more
doaj +1 more source
Social Media + Society, 2023 The growth of social media influencer marketing has created sophisticated opportunities for deceptive marketing practices to proliferate online. While sponsorship disclosures alert consumers to the commercial nature of social media content and are ...
Ruvimbo Musiyiwa, Jenna Jacobson
doaj +1 more source
Branding and influencers in fashion communication. Gucci as a study case [PDF]
, 2019 La figura del influencer ha conseguido sustituir a los medios de masas tradicionales revolucionando las comunicaciones de tipo comercial. En este contexto, el público millennial advierte un escenario en las redes sociales que de manera muy acusada incide
Pérez Curiel, Concha +1 more
core +4 more sources
Advanced Engineering Materials, EarlyView.This article presents a solver‐agnostic domain‐specific language (DSL) for computational structural mechanics that strengthens interoperability in virtual product development. Using a hierarchical data model, the DSL enables seamless exchange between diverse simulation tools and numerical methods.
Martin Rädel +3 more
wiley +1 more source
Crisis Communications: How Businesses Respond in the Wake of Tragedy [PDF]
, 2019 Crisis communication is an ever-evolving form of communication that is integral to a business’s success. When tragedy strikes, businesses must have a thorough plan of response that manages the situation and protects their brand.
Blow, Sarah
core +1 more source
Advanced Engineering Materials, EarlyView.This article provides an overview of recent advancements in bulk processing of rare‐earth‐free hard magnetic materials. It also addresses related simulation approaches at different scales. The research on rare‐earth‐free magnetic materials has increased significantly in recent years, driven by supply chain issues, environmental and social concerns, and
Daniel Scheiber, Andrea Bachmaier
wiley +1 more source
Trusting the Influencer: How Brand Credibility Shapes Buying Behavior
Accounting Profession Journal (APAJI)This study investigates the influence of influencer marketing on consumer purchase decisions, with brand trust serving as a mediating variable. With the growing reliance on social media platforms for brand communication, understanding the mechanisms ...
Reni Yesi S, Irdawati
doaj +1 more source
Validating Network Value of Influencers by means of Explanations
, 2013 Recently, there has been significant interest in social influence analysis. One of the central problems in this area is the problem of identifying influencers, such that by convincing these users to perform a certain action (like buying a new product), a
Bevilacqua, Glenn S. +3 more
core +1 more source