Results 61 to 70 of about 70,715 (266)

INFLUENCER MARKETING GUIDE: PLATFORMS, BEST CONTENT STRATEGIES, AND TARGET MARKETS

Etkileşim
Influencer marketing has emerged as a central strategy in digital advertising, enabling brands to leverage social media influencers to enhance audience engagement and brand awareness.
Hafize Nurgül DURMUŞ ŞENYAPAR
doaj   +1 more source

Crisis Communications: How Businesses Respond in the Wake of Tragedy [PDF]

, 2019
Crisis communication is an ever-evolving form of communication that is integral to a business’s success. When tragedy strikes, businesses must have a thorough plan of response that manages the situation and protects their brand.
Blow, Sarah
core   +1 more source

Publicité, marketing et parfums : approche psychosociale d'une double illusion

, 2003
En s'intéressant aux liens existant entre publicité, marketing et parfums, cet article pénètre dans le monde de la magie des symboles et des fausses impressions. A l'aide d'une approche psychosociale, il étudie deux principales illusions.
Courbet, Didier, Fourquet-Courbet, Marie-Pierre   +1 more
core   +2 more sources

Bioinspired Shape‐Memory Hook Fasteners With Programmable Interlocking and Silent Release

Advanced Engineering Materials, EarlyView.
Bioinspired hook fasteners made from epoxy shape‐memory polymers are shown to switch between strong, secure attachment and gentle, silent release when heated. By combining programmable geometry and material response, these adaptive fasteners outperform commercial systems in strength and noise control, enabling new solutions for robotics, medical ...
Maria I. Vallejo Ciro, Manuel J. Carvajal Loaiza, Rahaf Homssi, Vanessa Restrepo   +3 more
wiley   +1 more source

The Nexus of Influencers and Purchase Intention: Does Consumer Brand Co-Creation Behavior Matter?

Journal of Theoretical and Applied Electronic Commerce Research
The advancement of social media has led to the rise of influencers who are powerful in shaping consumer purchasing behavior. While influencer attributes play a role in shaping consumer behavior, little attention has been paid to the interplay of the ...
Jerum William Kilumile, Li Zuo
doaj   +1 more source

Bias‐Free Highly Efficient and Stable Dye‐Sensitized Photoelectrochemical Cells via Cascade Charge Transfer

Advanced Functional Materials, EarlyView.
A buried‐junction DSPEC design is introduced that leverages cascade charge transfer to enhance efficiency, stability, and versatility. This approach facilitates effective charge transfer and minimizes recombination losses, leading to significant improvements.
Jun‐Hyeok Park, Kyounglim Kim, Jinyoung Lee, Sarang Kim, Gwangsu Yoon, So Yeon Yoon, Jeong Kyeong Lee, Ji‐Wook Jang, Tae‐Hyuk Kwon   +8 more
wiley   +1 more source

Brand evangelism in the digital era: The impact of data-driven influencer marketing

Journal of Open Innovation: Technology, Market and Complexity
In the contemporary digital landscape, influencer marketing combined with advanced data analytics has become essential in fostering brand evangelism and consumer advocacy.
Fazla Rabby, Y. Suryanarayana Murthy, Rohit Bansal   +2 more
doaj   +1 more source

Branding and influencers in fashion communication. Gucci as a study case [PDF]

, 2019
La figura del influencer ha conseguido sustituir a los medios de masas tradicionales revolucionando las comunicaciones de tipo comercial. En este contexto, el público millennial advierte un escenario en las redes sociales que de manera muy acusada incide
Pérez Curiel, Concha, Sanz-Marcos, Paloma   +1 more
core   +4 more sources

Laser‐Induced Graphene from Waste Almond Shells

Advanced Functional Materials, EarlyView.
Almond shells, an abundant agricultural by‐product, are repurposed to create a fully bioderived almond shell/chitosan composite (ASC) degradable in soil. ASC is converted into laser‐induced graphene (LIG) by laser scribing and proposed as a substrate for transient electronics.
Yulia Steksova, Anna Chiara Bressi, Marina Galliani, Attilio Marino, Gianni Ciofani, Eduardo Machado‐Charry, Hilda Gomez Bernal, Alessandra Francini, Luca Sebastiani, Francesco Greco   +9 more
wiley   +1 more source

Consumer Perceptions of Influencer Marketing: Business Insights and Leadership from the Retail Sector [PDF]

Business Ethics and Leadership
As the digital era evolves, businesses and organisations cannot help but notice its potential and risks. Influencer marketing provides brands with the unique ability to speak to their target audience meaningfully by utilising influencers' understanding ...
Steven Kayambazinthu Msosa, Lynelle Martin, Prudence Nokuthula Mkhonza, Gonasagren Govender   +3 more
doaj   +1 more source