Results 1 to 10 of about 19,591 (170)
Advertising Activity Dimensions for Influencers on Social Media Platforms [PDF]
Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm, 2023 :Advertising with influencers plays an important and influential tool in the field of business. It is a new world that has emerged through social media platforms, and with new ways of advertising, with the aim of reaching and influencing the audience, it
Mohamed Satour
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Interaction Studies. Social Behaviour and Communication in Biological and Artificial Systems, 2021 Abstract This special issue addresses how aspects of the communicative situation influence how influential persuasive utterances (or other strategies of influence) are in their contexts of use. Specifically, we study the effects of interactional, speaker-, addressee- and channel-related factors and of the interpersonal relationship ...
Kerstin Fischer, Jaap Ham
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Intra/Inter communications in Social Network and Intermediary of the Media Influencers [PDF]
Cyberspace Studies, 2021 This paper focuses on the role of influencers as an element of modern governance. As the fields of media, entertainment industry, and politics become increasingly interconnected, the phenomenon of influencer potentially affects many aspects of political ...
Ebrahim Mohseni Ahooei, Saied Reza Ameli
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Management şi Marketing, 2023 Influencers serve as crucial role models, influencing the behavior, aesthetics, and ideologies of their followers. This cross-sectional study aims to explore the perspectives of Portuguese social media users toward influencers.
Leite Ângela +2 more
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Management Letters/Cuadernos de Gestión, 2023 This study aims at explaining the impact of Instagram social media influencers on behavioural intentions (i.e., intentions to interact with them and recommend them, and also purchase the products they endorse or post).
Carmen Pérez-Cabañero +4 more
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SAGE Open, 2023 Social media influencers, a new type of opinion leader, are considered followers’ role models and strongly affect their attitudes and behaviors. Although their power on social media platforms is an emerging phenomenon, the studies exploring the impact of
Thi Cam Tu Dinh +2 more
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Journal of the European Economic Association, 2022 Abstract In the context of stochastic choice, we introduce an individual decision model that admits a cardinal notion of peer influence. The model presumes that individual choice is not only determined by idiosyncratic evaluations of alternatives but also by the influence of the observed behavior of others.
Chambers, Christopher +2 more
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The Main Mechanisms and Characteristics of the Impart of Social Network on Consumer Behavior [PDF]
SHS Web of ConferencesBased on the contemporary social network environment, this paper discusses the practical significance of its impact on consumer behavior, and influencers as the main component of social network, this paper mainly take the mega-influencers and small ...
Huang Nishan
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Identity Construction in Intercultural Communication on Social Media: A Case Study of Two Influencers on REDnote [PDF]
SHS Web of ConferencesPeople from different cultures frequently interact with each other due to the increasing popularity of digital platforms. Given the background of globalization, influencers with an intercultural background actively navigate various identities to attract ...
Wang Chun
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THE IMPACT OF SOCIAL MEDIA INFLUENCER’S CREDIBILITY ON THE TRAVEL INTENTIONS OF THE EGYPTIAN MILLENNIALS: APPLIED TO DOMESTIC TOURISM [PDF]
Geo Journal of Tourism and Geosites, 2023 This study aims to fill the gap in the current influencer marketing literature by analyzing the impact of social media influencers (SMIs) credibility on the domestic travel intentions of Egyptian millennials.An online questionnaire was distributed to a
Marianne RAAFAT +2 more
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