Results 21 to 30 of about 145,258 (308)
La comunicación de los influencers veganos en Instagram: el caso español
Cuadernos.info, 2022 El movimiento vegano está en auge debido a la preocupación por el bienestar animal, la sostenibilidad, y los estilos de vida saludable de gran parte de la población mundial.
Tamara Romero-Cantero +2 more
doaj +1 more source
Journal of Innovation & KnowledgeThis study investigates how the discrete emotions expressed by travel influencers on YouTube influence viewer engagement, distinguishing between macro- and micro- influencers. Using text mining and machine learning techniques, 6,061 travel-related videos
Jinyoung Jinnie Yoo +2 more
doaj +1 more source
Communication, 2023 Given contemporary changes in self-exposure, the issue of authenticity often arises in discourse surrounding the content posted on social media. Influencers and YouTubers claim authenticity and present it as a value that underpins their success, while ...
Valérie Reid
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The use of Twitter on fashion brands. A comparison between luxury and low-cost brands [PDF]
, 2018 En este artículo se analizó comparativamente la capacidad dialógica de las marcas de moda de lujo frente a las denominadas low-cost en la red social Twitter.
Garcia Medina, Irene +2 more
core +3 more sources
Journal of Theoretical and Applied Electronic Commerce ResearchDespite the growing use of virtual influencers in communicating public service announcements (PSAs), their PSA communication effectiveness remains underexplored. Virtual influencers are digital entities who generate content on social media to establish a
Zichuan Mo, Meihan Zhou
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Frontiers in Psychology, 2019 While social media influencers are gleaning increasing trust and investment from brands, advertisers, and followers, insights on the role of influencers in adolescents’ relationship formation and consumption behaviors are still rare.
Chen Lou, Chen Lou, Hye Kyung Kim
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Validating Network Value of Influencers by means of Explanations
, 2013 Recently, there has been significant interest in social influence analysis. One of the central problems in this area is the problem of identifying influencers, such that by convincing these users to perform a certain action (like buying a new product), a
Bevilacqua, Glenn S. +3 more
core +1 more source
Detecting Real-World Influence Through Twitter [PDF]
, 2015 In this paper, we investigate the issue of detecting the real-life influence of people based on their Twitter account. We propose an overview of common Twitter features used to characterize such accounts and their activity, and show that these are ...
Cossu, Jean-Valère +2 more
core +4 more sources
Maketingu JanaruIn recent years, virtual influencers have emerged. Asia’s first virtual influencer, imma, is active on social media, and appears in advertisements for the luxury brand Coach.
Hikaru Makino, Yuumi Ogura, Xiuyan Yan
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Communication and Language Profiles of Children Treated for Posterior Fossa Brain Tumors
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Cognitive and language deficits are frequently reported sequelae of posterior fossa brain tumors (PFBT). Typically, delayed onset impedes prompt assessment and early intervention. This has devastating implications for quality of life.
Zara Sved +4 more
wiley +1 more source