Results 121 to 130 of about 4,273 (161)

The relevance of international advertising to international branding

Journal of Brand Management, 1996
In order to investigate the efficacy of international or global branding, one key source of data relates to the international advertising practices of multinational companies and the rationale behind their policies. For instance, it is likely that many of the costs and benefits will be similar, if not identical.
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Internal Branding

2014
Franz-Rudolf Esch, Christian Knörle, Kristina Strödter   +2 more
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Internes Employer Branding

2014
Das interne Employer Branding zielt darauf ab, dass Ihre Arbeitgebermarke in samtlichen Bereichen und Handlungen Ihrer Organisation spurbar wird und so die Zusammenarbeit entlang Ihrer Employer Brand beeinflusst. Dabei werden die Baustellen, die in der Analysephase schon sichtbar wurden, bearbeitet.
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Internal Branding

2022
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Employer and internal branding research: a bibliometric analysis of 25 years

Journal of Product and Brand Management, 2022
Gordhan K Saini, Filip Lievens, Mukta Srivastava   +2 more
exaly  

Feeling trusted and taking-charge behaviour: An internal branding perspective based on self-categorization theory

International Journal of Hospitality Management, 2021
Abudoukadierjiang Rouzi
exaly  

Internal Branding

2023
openaire   +1 more source

On the role of internal stakeholders in place branding

Journal of Place Management and Development, 2022
Homayoun Golestaneh, Manuela Guerreiro, Patricia Pinto   +2 more
exaly  

Fokus Internal Branding

2022
Klaus Müller-Neuhof, Wolfgang Giehl
openaire   +1 more source

Mapping the domain of the fragmented field of internal branding

Journal of Product and Brand Management, 2016
Oriol Iglesias
exaly