Results 141 to 150 of about 4,273 (161)

Branding higher education: an exploration of the role of internal branding on middle management in a university rebrand

Tertiary Education and Management, 2019
Chris Chapleo, Kati Suomi, Suomi Kati
exaly  

Exploring the relationship between corporate, internal and employer branding

Journal of Product and Brand Management, 2010
Carley Foster
exaly  

The Impact of Internal Branding on Employee Engagement and Outcome Variables in the Hotel Industry

Asia Pacific Journal of Tourism Research, 2014
Yong-Ki Lee, Sally Kim
exaly  

International Branding

1998
openaire   +1 more source

Thailand's internal branding

2023
openaire   +1 more source

IMO and internal branding outcomes: an employee perspective in UK HE

Studies in Higher Education, 2018
Qionglei Yu, Dorothy A Yen, Suraksha Gupta   +2 more
exaly  

International Branding in Services

2023
openaire   +1 more source

Localization in International Branding

International Journal of Advertising, 1990
openaire   +1 more source

Internal branding

openaire   +1 more source

Internal marketing, internal branding, and organisational outcomes: The moderating role of perceived goal congruence

Journal of Marketing Management, 2013
Nelson Oly Ndubisi
exaly