Results 131 to 140 of about 4,273 (161)

Hotel internal branding: A participatory action study with a case hotel

Journal of Hospitality and Tourism Management, 2019
Yao-Chin Wang
exaly  

Corporate branding and internal brand management

2018
Russell Abratt, Michael Bendixen
openaire   +1 more source

Managing employee attention and internal branding

Journal of Business Research, 2017
Gordon Liu, Wai Wai Ko, Chris Chapleo
exaly  

Internal branding process: key mechanisms, outcomes and moderating factors

European Journal of Marketing, 2011
Alan Wilson
exaly  

Internal branding: conceptualization from a literature review and opportunities for future research

Journal of Brand Management, 2020
David Barros-Arrieta, Ernesto Garcia Cali   +1 more
exaly  

An International Brand

2009
openaire   +1 more source

Internal marketing and branding

2021
Chris Chapleo, Kati Suomi
openaire   +1 more source

Employee Well-being through Internal Branding: An Integrated Approach for Achieving Employee-based Brand Outcomes

Global Business Review, 2020
Asha Binu Raj
exaly  

Internal Branding

2008
openaire   +1 more source

International Brands

2008
openaire   +1 more source