Improving customer churn prediction by data augmentation using pictorial stimulus-choice data [PDF]
, 2012 The purpose of this paper is to determine the added value of pictorial stimulus-choice data in customer churn prediction. Using Random Forests and 5 times 2 fold cross-validation, this study analyzes how much pictorial stimulus choice data and survey ...
Ballings, Michel +2 more
core +2 more sources
Customer portfolios – challenges of internal and external alignment [PDF]
IMP Journal, 2017 PurposeThe purpose of this paper is to extend the discussion about customer portfolios beyond simple identification of models and how they can be used for balanced resource allocation to a discussion about how portfolios should take into account views from relationship partners and how they should be aligned in internal as well as a relational context ...
Højbjerg Clarke, Ann +2 more
openaire +4 more sources
Linking internal marketing with customer outcomes [PDF]
, 2015 Purpose – The purpose of this study is to explore how the adoption of an internal marketing (IM) programme in a retail banking setting enhances some positive employee behaviours that promote customer perceived service quality. Design/methodology/approach
Boukis, A +3 more
core +3 more sources
Journal of Management Science and Engineering, 2023 Supply chain (SC) resilience is an increasingly important topic for practitioners and academics because it is a competitive weapon for firms to cope with SC disruptive risks.
Minhao Gu +3 more
doaj +1 more source
SUPPLY CHAIN INTEGRATION AND HEALTH FIRMS OPERATIONAL PERFORMANCE- IMPLICATIONS FOR UNDERDEVELOPMENT COUNTRIES [PDF]
International Journal of Industrial Engineering and Production Research, 2021 Based on RBV Theory The study investigated the effect of Supply Chain integration (SCI) on medical sector Operational Performance (OP). the data were collected from 307 managers out of 330 managers, by questionnaire, which adopted from previous studies ...
Abdelsalam Hamid
doaj +1 more source
Generating Competitive Priority Strategy in Transformer Industry [PDF]
, 2018 The transformer market competition in Indonesia is getting more attractive and dynamic. This encourages transformer manufacturers to improve competitiveness, such as quality, cost, timely delivery, and service.
Ambarwati, Rita
core +1 more source
PEMASARAN INTERNAL DAN KUALITAS PELAYANAN TERHADAP KEPUASAN MAHASISWA STIE SAKTI ALAM KERINCI
Jurnal Benefita, 2017 Internal marketing that properly done would have an impact on service quality, which furthercould increase customer satisfaction and customer loyalty. The aim of this research was to determine how much influence application internal marketing and service
Indra Budaya
doaj +1 more source
Developing a conceptual model for the internal data source to measure customer satisfaction [PDF]
, 2006 Traditional CSM approach is performed at certain frequencies. The gap between such events can be termed as a ‘blind period’, because customer satisfaction is left unobserved and unmanaged.
Al-Mutawa, T, Brinkman, WP, Eldabi, T
core
The role of job attachment and emotional commitment as a mediator between internal marketing and customer-oriented behavior of librarians in public libraries [PDF]
تحقیقات اطلاعرسانی و کتابخانههای عمومی, 2018 Purpose: To explore the effect of internal marketing on customer orientation behavior of librarians with mediation of attachment and emotional commitment in public libraries.
Mohamad Saberi +3 more
doaj
Innovating Aircraft Repair Processes: The Role of Digitalization in Sustainability
Advanced Engineering Materials, EarlyView.This research explores how digitalization—by storing detailed non‐destructive testing data in structured DICONDE databases and creating a standard data model of the component—innovates aviation maintenance and repair processes. Coupled with a developed state‐based simulation model, it enables data‐driven, sustainable repair strategies that reduce waste,
Johanna Aigner +3 more
wiley +1 more source