Internal marketing analysis for improving the internal consumer satisfaction and customer orientation of employees in private-owned sports center. [PDF]
PLoS ONE, 2023 With the concept of "healthy lifestyle" deeply rooted in people's minds, the sports service industry is thriving, which has resulted in intense competition. The sports service industry must improve its service quality to be competitive.
Shi Qi Xu +4 more
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This chapter from The Library Marketing Toolkit focuses on Internal stakeholders. They often hold the purse-strings to our libraries, so marketing successfully to them is absolutely essential.
Potter, Ned
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Internal Marketing Communication of the Global Company in Slovak Republic [PDF]
SHS Web of Conferences, 2021 Research background: Currently, it is constantly increasing emphasis on the satisfaction of employees in the company. One way to satisfy them through internal marketing communication.
Michulek Jakub
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Dominant factors for the marketing of private higher education [PDF]
Decision Science Letters, 2022 Higher education institutions, like any business institution, should satisfy their clients (students) for them to survive in the higher education service business market.
Ragil Pardiyono +3 more
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The company’s innovation development and marketing communication as a driver of the country’s macroeconomic stability: A quantitative analysis of tendencies [PDF]
E3S Web of Conferences, 2021 The work aims to analyse the activities of business structures in the issue of quantitative analysis of communication policy, as quantitative is more common and allows assessing the various aspects of communication policy of an enterprise in quantitative
Rosokhata Anna +3 more
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Development of the enterprise personnel with the application of internal marketing elements [PDF]
Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет, 2021 The article focuses on the generalization of scientific approaches to defining the essence of the concept of «internal marketing» and setting its place in the marketing system of the enterprise. Addressing the need for a theoretical search for new tools
L. Harmider +2 more
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Exploring the impact of internal marketing practices on the commitment to “green” intellectual capital [PDF]
Innovative Marketing, 2023 The purpose of this study is to explore how internal marketing practices affect the commitment of organizations’ “green” intellectual capital.
Christina Arfara, Irene Samanta
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The impact of internal marketing on performance with the mediating role of sustainable marketing and market orientation [PDF]
مدیریت بازرگانی, 2016 This study investigates the impact of internal marketing on performance with the mediating role of sustainable marketing and market orientation. For this article, a sample of 310 from ….. employees in Mellat banks in the city of Mashhad was subject to
Amir Mohammad Fakor, Fershteh Sadegh
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Multilevel Analysis of the Impact of Employee Internal Marketing on Service Quality Mediated by Organizational Commitment and Job Satisfaction in the Hospitality Industry [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2021 This study aimed to investigate the effects of internal marketing on the quality of service delivery to provide solutions to improve the number of services offered in hotels. The present study is applied in terms of purpose and descriptive-survey method.
مریم اخوان خرازیان +1 more
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INTERNATIONAL ISOTOPES MARKETS
MGIMO Review of International Relations, 2016 The paper studies world markets of stable and radioactive isotopes. Isotopes have found various applications in science, industry, agriculture and other sectors of the economy, but especially - in medicine. Nuclear medicine is developing intensively all over the world thanks to the success in the treatment of various diseases with the help of ...
Stanislaw Z. Zhiznin +1 more
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