Results 11 to 20 of about 51,497 (257)
BMJ, 1995 EDITOR,—I hope I am not alone in finding Julian Le Grand's editorial on the internal market provoking and depressing.1 Here we have a glimpse of the future NHS if untrammelled free marketeering is allowed to proceed. We are told that mergers of existing trusts would be allowed, provided a single organisation so formed would supply less than half the ...
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Internal Marketing and Employee Productivity with Mediating Role of Knowledge Sharing in Hotel Industry [PDF]
مدیریت بهره وری, 2020 Service employee productivity has nowadays intrigued researchers and managers. The current applied correlational-descriptive enquiry aimed to offer practical resolutions for improving employee productivity in East Azerbaijan hotel industry based on ...
Samad Rahimiaghdam
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Marketing Institutions in International Commodity Markets [PDF]
Journal of Agricultural and Applied Economics, 1986 International markets for the majority of agricultural commodities are extremely complex. They include public and private traders along with influences from domestic and international government policies. In recent years, the United States has experienced a decline in the market share in two of its major agricultural exports—rice and wheat. For example,
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DOES INTERNAL MARKETING CONTRIBUTE TO CUSTOMER SATISFACTION?
Jurnal Aplikasi Manajemen, 2020 This study used a quantitative approach to measure the extent to which the implementation of aspects of Internal Marketing can increase job satisfaction of PNM Ulamm Gorontalo employees and their impact on customer satisfaction.
Andi Juanna, Agus Hakri Bokingo
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Impacto do Marketing Interno sobre a Orientação para o Mercado em Empresas Brasileiras [PDF]
RAC: Revista de Administração Contemporânea, 2016 The internal marketing concept refers to visualizing employees as internal consumers and emphasizes the need to listen to and satisfy employees as a requisite to satisfying company customers.
Iara Dantas Cordeiro de Morais +1 more
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Implementation of internal marketing in hotels – a case study of the Opole market [PDF]
Studia Periegetica, 2021 This study assesses the extent to which Opole hotels rely on internal marketing. The assessment is based on results of a case study, analysis of documents, a diagnostic survey and logical analysis and construction.
Bolesław Goranczewski
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The internal marketing in enterprise marketing system [PDF]
Marketing i Menedžment Innovacij, 2015 The aim of the article. The aim of the article is to summarize the scientific approaches defining the essence of the concept of «internal marketing» and determining their place in the marketing company. The results of the analysis.
I.L. Reshetnikova
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Effect of Advertising on Employee Turnover Intention:
Maketingu Janaru, 2023 Since internal marketing (IM) treats employees as customers, the focus has naturally been on internal measures. However, consumer-oriented advertising provides an opportunity for employees to recognize the social impact of their work and change their ...
Takumi Kato +2 more
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Content Marketing Decisions for Effective Internal Communication
Organizacijų Vadyba: Sisteminiai Tyrimai, 2018 The paper focuses on the assumption that new marketing and communication concepts, including content marketing, provide new opportunities for internal communication.
Pažėraitė Aušra, Repovienė Rūta
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The influence of brands on consumer behaviour in conditions of COVID-19 pandemic: Bibliometric and visualization analysis [PDF]
E3S Web of Conferences, 2021 The topic of branding is part of the marketing concept and is actively researched. This study presents a trend analysis, bibliometric overview, and visualization of the current state within the research problem of branding. A review of 1,014 publications
Saher Liudmyla +3 more
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