Development of Internal Marketing with Dynamic Systems Approach in Utilities (Case Study: Wuhan Fiberglass International Technology Company) [PDF]
تحقیقات کاربردی علوم جغرافیایی, 2022 Previous research has acknowledged the importance of human resources in service companies by influencing the end customer and has shown that if internal marketing succeeds, external marketing will also develop, but describing this development is beyond ...
Alireza Mirzaei Qatarollar +2 more
doaj
BMJ, 1995 EDITOR,—I hope I am not alone in finding Julian Le Grand's editorial on the internal market provoking and depressing.1 Here we have a glimpse of the future NHS if untrammelled free marketeering is allowed to proceed. We are told that mergers of existing trusts would be allowed, provided a single organisation so formed would supply less than half the ...
openaire +2 more sources
Internal Marketing and Employee Productivity with Mediating Role of Knowledge Sharing in Hotel Industry [PDF]
مدیریت بهره وری, 2020 Service employee productivity has nowadays intrigued researchers and managers. The current applied correlational-descriptive enquiry aimed to offer practical resolutions for improving employee productivity in East Azerbaijan hotel industry based on ...
Samad Rahimiaghdam
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Marketing Institutions in International Commodity Markets [PDF]
Journal of Agricultural and Applied Economics, 1986 International markets for the majority of agricultural commodities are extremely complex. They include public and private traders along with influences from domestic and international government policies. In recent years, the United States has experienced a decline in the market share in two of its major agricultural exports—rice and wheat. For example,
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Organizational culture, internal marketing, and perceived organizational support in portuguese higher education institutions [PDF]
, 2018 Changes imposed on public higher education institutions try to adopt some management practices in public organizations. In this study, we intend to understand how organizational culture (support, innovation, goals, rules) and internal marketing can ...
Agasisti +71 more
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The interplay of strategic and internal green marketing orientation on competitive advantage [PDF]
, 2019 This paper seeks to clarify and refine the relationship between strategic and internal green marketing and firm competitiveness. Despite the significance of corporate environmental strategy to firms adopting a triple-bottom line performance evaluation ...
Avlonitis, George +3 more
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DOES INTERNAL MARKETING CONTRIBUTE TO CUSTOMER SATISFACTION?
Jurnal Aplikasi Manajemen, 2020 This study used a quantitative approach to measure the extent to which the implementation of aspects of Internal Marketing can increase job satisfaction of PNM Ulamm Gorontalo employees and their impact on customer satisfaction.
Andi Juanna, Agus Hakri Bokingo
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Impacto do Marketing Interno sobre a Orientação para o Mercado em Empresas Brasileiras [PDF]
RAC: Revista de Administração Contemporânea, 2016 The internal marketing concept refers to visualizing employees as internal consumers and emphasizes the need to listen to and satisfy employees as a requisite to satisfying company customers.
Iara Dantas Cordeiro de Morais +1 more
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Implementation of internal marketing in hotels – a case study of the Opole market [PDF]
Studia Periegetica, 2021 This study assesses the extent to which Opole hotels rely on internal marketing. The assessment is based on results of a case study, analysis of documents, a diagnostic survey and logical analysis and construction.
Bolesław Goranczewski
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The Web 2.0 as Marketing Tool: Opportunities for SMEs [PDF]
, 2008 The new generation of Internet applications widely known as Social Media or Web 2.0 offers corporations a whole range of opportunities for improving their marketing efficiency and internal operations.
Constantinides, Efthymios
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