Results 21 to 30 of about 51,497 (257)
Indonesian Journal of Multidisciplinary Science, 2022 International marketing is the performance of business activities designed to plan, price, promote and direct the flow of a company's goods and services to consumers or users in more than one country for profit. The purpose of this study is to reveal the meaning of International Marketing, to explain the background of the emergence of International ...
Romi Alhadid Rangkuti, Nuri Aslami
openaire +1 more source
Internal marketing for engaging employees on the corporate responsibility journey
Intangible Capital, 2012 Purpose: The purpose of this paper is to explore whether internal marketing could be a powerful tool for engaging employees on the corporate responsibility journey.Design/methodology/approach: In the absence of empirical work linking internal marketing ...
Isabel Sanchez-Hernandez, David Grayson
doaj +3 more sources
Internal marketing and employee commitment in the hospitality industry. [PDF]
African Journal of Hospitality, Tourism and Leisure, 2016 Internal marketing has been posited as a tool that can positively influence employees‟ to consistently deliver quality service. Internal marketing has also been said to impact employee behaviour in diverse ways, including employee commitment to the ...
Dr. Mahama Braimah
doaj
Individual Consequences of Internal Marketing
Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice, 2015 Since the emergence of the concept of internal marketing in the literature there have been almost 40 years. This period was marked by a constant increase of the concerns in the internal marketing area, these efforts being evidenced by the publication of ...
Naghi Remus Ionut, Preda Gheorghe
doaj +1 more source
Jurnal Ekonomi dan Bisnis, 2016 The aim of this research is to investigate the implication of internal marketing and internal service quality effectivity towards internal customer satisfaction in Tourism Industry in Yogyakarta Special Territory.
Jumadi Jumadi
doaj +1 more source
Internal marketing variables as correlate of fostering employees’ satisfaction and productivity in commercial banks in Nigeria [PDF]
The Retail and Marketing Review, 2020 This article analyses the relationship between internal marketing and employee job satisfaction and productivity within commercial banks in Lagos, Nigeria with the aim of improving the quality of internal marketing in this sector.
BO Lisoyi, V Naidoo
doaj
Rethinking plastic waste: innovations in enzymatic breakdown of oil‐based polyesters and bioplastics
FEBS Open Bio, EarlyView.Plastic pollution remains a critical environmental challenge, and current mechanical and chemical recycling methods are insufficient to achieve a fully circular economy. This review highlights recent breakthroughs in the enzymatic depolymerization of both oil‐derived polyesters and bioplastics, including high‐throughput protein engineering, de novo ...
Elena Rosini +2 more
wiley +1 more source
Sustainable bioplastics manufacturing from renewable sources
FEBS Open Bio, EarlyView.Bioplastics are manufactured by using polymers from different bio‐based sources. These novel materials not only offer biodegradability but also possess various functional properties that make them suitable for diverse applications. Recent developments in the preparation of bioplastics are reported, highlighting the distinct properties of each type of ...
C. Valeria L. Giosafatto +6 more
wiley +1 more source
Studying the Influence of Citizen Behavior Influence from Internal Brand Management and Marketing [PDF]
تحقیقات بازار یابی نوین, 2017 Citizenship behavior is a new concept and evaluation of these behaviors in the organization is very important and crucial, among the factors that could affect the citizenship of internal brand management and internal marketing.
Amir Ghafourian Shagerdi +2 more
doaj
The influence of internal marketing on employees’ organizational commitment: evidence from small and medium retailing enterprises in Zimbabwe [PDF]
Journal of the Academy of Business and Emerging MarketsThis study aims to establish the influence of internal marketing on employees' organizational commitment towards the small and medium retailing enterprise sector in Zimbabwe.
Clay Hutama Basera, Marius Potgieter
doaj +1 more source