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The internal marketing in enterprise marketing system [PDF]
Marketing i Menedžment Innovacij, 2015 The aim of the article. The aim of the article is to summarize the scientific approaches defining the essence of the concept of «internal marketing» and determining their place in the marketing company. The results of the analysis.
I.L. Reshetnikova
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Content Marketing Decisions for Effective Internal Communication
Organizacijų Vadyba: Sisteminiai Tyrimai, 2018 The paper focuses on the assumption that new marketing and communication concepts, including content marketing, provide new opportunities for internal communication.
Pažėraitė Aušra, Repovienė Rūta
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Effect of Advertising on Employee Turnover Intention:
Maketingu Janaru, 2023 Since internal marketing (IM) treats employees as customers, the focus has naturally been on internal measures. However, consumer-oriented advertising provides an opportunity for employees to recognize the social impact of their work and change their ...
Takumi Kato +2 more
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The influence of brands on consumer behaviour in conditions of COVID-19 pandemic: Bibliometric and visualization analysis [PDF]
E3S Web of Conferences, 2021 The topic of branding is part of the marketing concept and is actively researched. This study presents a trend analysis, bibliometric overview, and visualization of the current state within the research problem of branding. A review of 1,014 publications
Saher Liudmyla +3 more
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Indonesian Journal of Multidisciplinary Science, 2022 International marketing is the performance of business activities designed to plan, price, promote and direct the flow of a company's goods and services to consumers or users in more than one country for profit. The purpose of this study is to reveal the meaning of International Marketing, to explain the background of the emergence of International ...
Romi Alhadid Rangkuti, Nuri Aslami
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Internal marketing for engaging employees on the corporate responsibility journey
Intangible Capital, 2012 Purpose: The purpose of this paper is to explore whether internal marketing could be a powerful tool for engaging employees on the corporate responsibility journey.Design/methodology/approach: In the absence of empirical work linking internal marketing ...
Isabel Sanchez-Hernandez, David Grayson
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Internal marketing and employee commitment in the hospitality industry. [PDF]
African Journal of Hospitality, Tourism and Leisure, 2016 Internal marketing has been posited as a tool that can positively influence employees‟ to consistently deliver quality service. Internal marketing has also been said to impact employee behaviour in diverse ways, including employee commitment to the ...
Dr. Mahama Braimah
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Individual Consequences of Internal Marketing
Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice, 2015 Since the emergence of the concept of internal marketing in the literature there have been almost 40 years. This period was marked by a constant increase of the concerns in the internal marketing area, these efforts being evidenced by the publication of ...
Naghi Remus Ionut, Preda Gheorghe
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Jurnal Ekonomi dan Bisnis, 2016 The aim of this research is to investigate the implication of internal marketing and internal service quality effectivity towards internal customer satisfaction in Tourism Industry in Yogyakarta Special Territory.
Jumadi Jumadi
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Internal marketing variables as correlate of fostering employees’ satisfaction and productivity in commercial banks in Nigeria [PDF]
The Retail and Marketing Review, 2020 This article analyses the relationship between internal marketing and employee job satisfaction and productivity within commercial banks in Lagos, Nigeria with the aim of improving the quality of internal marketing in this sector.
BO Lisoyi, V Naidoo
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