The specificity of the marketing distribution policy; diagnostic procedures in the enterprise [PDF]
, 2016 In the article stages of marketing distribution policy diagnostics are defined. At the first stage, it is proposed to analyse factors of enterprise internal and external environment (gathering information about general trends in the markets and factors ...
Illiashenko, Sergii, Syhyda, Liubov
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Studying the Influence of Citizen Behavior Influence from Internal Brand Management and Marketing [PDF]
تحقیقات بازار یابی نوین, 2017 Citizenship behavior is a new concept and evaluation of these behaviors in the organization is very important and crucial, among the factors that could affect the citizenship of internal brand management and internal marketing.
Amir Ghafourian Shagerdi +2 more
doaj
The influence of internal marketing on employees’ organizational commitment: evidence from small and medium retailing enterprises in Zimbabwe [PDF]
Journal of the Academy of Business and Emerging MarketsThis study aims to establish the influence of internal marketing on employees' organizational commitment towards the small and medium retailing enterprise sector in Zimbabwe.
Clay Hutama Basera, Marius Potgieter
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Jurnal Ekonomi dan BisnisInternal marketing is critical in influencing job satisfaction and organizational commitment. Accordingly, this research analyzes the impact of internal marketing on job satisfaction, organizational commitment, and employee loyalty at AirNav Indonesia ...
Rizky Ananda Pratama, Rina Anindita
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Marketing to Get Better Mileage from Your Resource: Kaynağınızdan Daha İyi Randıman Almak için Pazarlama [PDF]
, 2006 The article gives us an insight in marketing in the library. It shows why marketing is necessary and how the competition is growing even in our surroundings.
Helinsky, Zuzana
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The role of internal marketing in employee job satisfaction, affective commitment and turnover intention in Morocco [PDF]
Rajagiri Management JournalPurpose – The current study investigated the effect of internal marketing practices, specifically the training and rewards system, on job satisfaction, affective commitment and employee turnover intention.
Chaymae Abbana Bennani +1 more
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ESTRATÉGIA DE MARKETING INTERNO NA INSTITUIÇÃO DE EDUCAÇÃO SUPERIOR
Revista Gestão Universitária na América Latina, 2017 Internal marketing comprises the set of strategies to enable internally compliance of the organization's marketing promises. This study examines the use of internal marketing strategies in a higher education institution in the process of implementing a ...
Aléssio Bessa Sarquis +3 more
doaj
Internal Marketing Activities in Educational Hospitals of Yazd, Iran
Journal of Evidence Based Health Policy, Management & Economics, 2019 Background: Internal marketing is defined as "the process of attracting, developing, motivating, and retaining the qualified employees through job-products that satisfy their needs".
Shekoofeh Sadat Momahhed +3 more
doaj
Менеджмент та підприємництво: тренди розвиткуThis paper explores the impact of team-building activities on enhancing internal marketing by emphasizing their role as a strategic tool for fostering employee engagement, satisfaction, and alignment with organizational goals.
Karima Zidane
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Internal Marketing Practices and Job Satisfaction: Evidence from a Nigerian University Setting [PDF]
, 2011 This study investigated internal marketing practices and its relationship with job satisfaction in a Nigerian university environment. Results indicated internal marketing as having resultant effects on three major areas or components; understanding of ...
Adeniji, A. A. +2 more
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