Correlation between internal marketing and satisfaction of bank employees [PDF]
Marketing (Beograd. 1991), 2017 Creating a satisfied and loyal customer base is one of the prerequisites for a long-term survival of the bank in a competitive market, such it is today.
Zdjelarić Petra P. +2 more
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Challenges Facing the Marketing of Scientific and Research Institutes
Marketing of Scientific and Research Organizations, 2015 This article presents the challenges that scientific research institutions face in terms of their marketing, which have been divided into two groups of those associated with internal marketing and those linked to external marketing.
Sojkin Bogdan
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What Makes Theatrical Performances Successful in China's Tourism Industry? [PDF]
, 2012 This study aims to explore the factors affecting the success of a popular tourist product, namely, theatrical performance, within the context of China's tourism industry and develop a model based on previously successful productions.
Catherine Cheung +27 more
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The relations between external and internal marketing communications
Polityki Europejskie, Finanse i Marketing, 2013 The recipients of the majority of communication activities undertaken by enterprises are their potential clients. A range of instruments of marketing communications is used to win their favor and persuade them to use the company’s offer.
Anna Rogala
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Administrative Sciences, 2019 This study investigates the mediation effect of motivation (MO) between internal marketing (IM) and service innovation (SI) using a hierarchical model. It adopts Bahman Group Corp of the automobile industry in Iran as a case study.
Soheila Raeisi +2 more
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An Empirical Analysis of Internal Marketing on Organizational Commitment:a Study of Banks in Lagos-Nigeria [PDF]
, 2011 The purpose of this paper was to investigate the effects of aspects of internal marketing on organizational commitment of employees. The research was conducted among managers of Nigerian banks situated in the major commercial city in Lagos, Nigeria ...
Akinyele, S.T., Olorunleke, .K.
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Green marketing orientation: Conceptualization, scale development and validation [PDF]
, 2017 As green marketing becomes an essential tool for sustainable business strategy, companies are adopting green marketing practices to achieve better business performance.
Avlonitis, George +2 more
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PERUMUSAN STRATEGI PEMASARAN PADA RUMAH SAKIT ISLAM \ud HASANAH MUHAMMADIYAH KOTA MOJOKERTO [PDF]
, 2008 This research have character of descriptively, this thesis done at Islam Hospital of Hasanah \ud Muhammadiyah Town of Mojokerto with title Formulation Of Marketing Strategy at Islam \ud Hospital of Hasanah Muhammadiyah Town of Mojokerto.
AULIA RADITYA, ABI
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Jaringan Komunikasi Petani dalam Pemasaran Lidah Buaya di Kalimantan Barat [PDF]
, 2017 The theme of the research was communication network analysis of Aloe vera\u27s farmer in the central agribusiness area in Pontianak. The objectives of the research were: (1) to explain the diversity of communication network structure, (2) to explain the ...
Ellyta, E. (Ellyta)
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Integrating internal communications, human resource management and marketing concepts into the new internal marketing philosophy [PDF]
Successful companies attach great importance to human resource management and internal communications, because they are aware of the value of those activities and of strategic advantage they can bring to the organization. They should also realize that it
Dubravka Sinčić, Nina Pološki Vokić
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