Improving organizational commitment through internal marketing [PDF]
Marketing (Beograd. 1991), 2019 In this paper we made an attempt to highlight the relationship between organizational commitment and internal marketing, building our analysis on reviewing related organizational behaviour, internal marketing and human resource management literature. The
Bogićević-Milikić Biljana +1 more
doaj
Improving the quality of human resources by implementation of internal marketing [PDF]
Internal marketing includes programs intended for employees and their development. It is targeted on identifying, motivating and retaining customer oriented employees.
Ioan, Done, Ivana, Domazet
core +1 more source
Linking internal marketing with customer outcomes [PDF]
, 2015 Purpose – The purpose of this study is to explore how the adoption of an internal marketing (IM) programme in a retail banking setting enhances some positive employee behaviours that promote customer perceived service quality. Design/methodology/approach
Boukis, A +3 more
core +3 more sources
Internal Marketing and Schools: The Slovenian Case Study [PDF]
Schools in Slovenia are expected to address and respond to the changing environment. Breaking through the rigidity of traditions is a complex process. Internal marketing can be used for doing this. It is a process that focuses on teachers and students in
Anita Trnavcevic, Vinko Logaj
core
Economic analysis of utilizing Kainji gas kiln for fish smoking in the Kainji Lake Basin of Nigeria [PDF]
, 1987 Marketing of smoked fish in the Kainji Lake Basin (Nigeria) has been found to be complex, traditional and inefficient. It is also said to be limited in scope due to poor handling and processing techniques, lack of storage facilities and inadequate ...
Ayanda, J.O., Eyo, A.A.
core
Effective Marketing Strategies in Health Services: Systematic Literature Review
Expert Journal of Marketing, 2022 This research aims to review existing literature on effective marketing strategies for marketers in today’s healthcare institutions. This paper reflects a systematic literature review.
Andri Nur RAHMAN +2 more
doaj
Work ability psychological variables in workers of the pharmaceutical industry. [PDF]
Acta Biomed, 2022 De Almeida H +3 more
europepmc +1 more source
Концепция внутреннего маркетинга в теории маркетинга [PDF]
, 2014 В статті представлені думки та здобутки європейських, російських та українських вчених щодо концепції внутрішнього маркетингу на тлі маркетингової теорії.
Окунєва, О. В.
core
Linking Human Resources with Internal Marketing in Football Management [PDF]
Revista de Management Comparat International, 2015 Facing a highly pressurized environment, football managers have to innovate to secure high levels of competitivity. Being the central figure of a club, a manager can choose to link traditional human resources practices with internal marketing strategies.
Vlad ROŞCA
doaj
How Internal Marketing Drives Employees' Internal Relationship Quality of Service Organizations Between Mainland China and Taiwan: The Moderating Roles of Internal Relationship Investment and Leader-Member Exchange. [PDF]
Front Psychol, 2021 Li Y, Xiong M, Chang WH, Li L.
europepmc +1 more source