Presenting the internal evaluation model on the performance of the banking industry based on the data theory method of the foundation [PDF]
ارزش آفرینی در مدیریت کسب و کارThe purpose of this research is to provide a model of the impact of internal marketing on the performance of the banking industry based on the data-based theory method.
Zahra Ramzanpour Osmavandani +2 more
doaj +1 more source
Система внутрішнього маркетингу на підприємствах роздрібної торгівлі [PDF]
, 2011 Метою статті є висвітлення унікального набору інструментів внутрішнього маркетингу, який притаманний лише компаніям роздрібної торгівлі. Аналіз результатів практики внутрішнього маркетингу ключових гравців ринку. Інтегрування виявлених напрямків роботи в
Okuneva, Olga +1 more
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MULTI LEVEL MARKETING INTEGRATION PROCESS MANAGEMENT [PDF]
The paper’s intention is to deal with the issues of the comprehensive multu level marketing integration. It is a conceptual view over the different aspect of the integration process on different levels.
Nicola Yankov
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An application of impression management theory on corporate storytelling for branding in examining internal stakeholders’ corporate brand perceptions [PDF]
The Retail and Marketing Review, 2019 Research purpose: The paper evaluates perspectives of Impression Management theory applied to examine the relationship between brand storytelling and internal stakeholders’ corporate brand perceptions. This is as result of paucity of research and complex
B Nyagadza +2 more
doaj
Analysis of the Internal Marketing Dimensions in Social Economy Organizations: Study Applied to Co-operativism in Ecuador. [PDF]
Front Psychol, 2020 González Santa Cruz F +3 more
europepmc +1 more source
Trends in Business and EconomicsGünümüzün bilimsel ve teknolojik ilerlemeyle hızla gelişen ortamı, yoğun pazar rekabetini yönetebilmek için pazarlama stratejilerinde köklü değişimler gerektirmektedir. Çalışanları iç müşteri olarak kabul eden içsel pazarlama, onların iş memnuniyetini ve
Levent Aküzüm, Filiz Aslan Çetin
doaj +1 more source
PARTICULARITIES OF THE MARKETING ACTIVITY IN THE INSURANCE INDUSTRY [PDF]
In the insurance industry there is a new way of thinking which determined the passage from transactional marketing to a holistic marketing concept. In this paper five key elements of holistic marketing are presented: relationship marketing, integrated ...
Petrescu Eva-Cristina, Pop Nicolae Al.
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Путеводитель предпринимателя, 2020 The author describes the dynamics of changes of organizations in 2005-2017 years and makes forecast for years 2018-2020. The article defines the feedback loops, crimping development of organizations during the crisis.
doaj
Going on a vision quest in the pandemic context: the linkage between a learning organization, internal marketing and burnout in Ophthalmology physicians. [PDF]
Rom J Ophthalmol, 2020 Gheorghe IR +3 more
europepmc +1 more source
INTERNAL DEMARKETING: CONSTRUCT, RESEARCH PROPOSITIONS AND MANAGERIAL IMPLICATIONS [PDF]
To a large degree, organizations strive for marketing and selling themselves as good employers. However, by a wide range of actions, practices, mistakes, and premises they can most notably demotivate rather than motivate their workforces.
Anselmo Ferreira VASCONCELOS
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