Results 41 to 50 of about 920,960 (399)

A QUESTION OF LOYALTY [PDF]

open access: yesAJN, American Journal of Nursing, 1909
n ...
openaire   +2 more sources

Pengaruh Program Loyalitas terhadap Kesetiaan Konsumen pada Industri Halal di Yogyakarta

open access: yesIhtifaz, 2018
This study aims to examine the effect of perceived benefits of loyalty programs, which include: financial benefits, social benefits, hedonic benefits, symbolic benefits of loyalty programs in the Halal Industry.
Mufti Alam Adha   +2 more
doaj   +1 more source

Critical review of the e-loyalty literature: a purchase-centred framework [PDF]

open access: yes, 2012
Over the last few years, the concept of online loyalty has been examined extensively in the literature, and it remains a topic of constant inquiry for both academics and marketing managers.
Fragkos, K.C., Valvi, Aikaterini C.
core   +2 more sources

Does e-learning service quality influence e-learning student satisfaction and loyalty? Evidence from Vietnam

open access: yesInternational Journal of Educational Technology in Higher Education, 2019
Prior studies on e-learning service quality were conducted mainly in developed countries; however, little effort has been made in emerging countries. This study examines the relationships among e-learning service quality attributes, overall e-learning ...
Long Pham   +4 more
semanticscholar   +1 more source

Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism

open access: yes, 2021
Social media marketing (SMM) is a new field that involves the marketing of goods, services, information, and ideas via online networks and social media.
Blend Ibrahim   +2 more
semanticscholar   +1 more source

Levels of customer loyalty and perceptions of loyalty programme benefits : a South African retail example [PDF]

open access: yesThe Retail and Marketing Review, 2015
Organisations use loyalty programmes to stimulate customer loyalty, and consumers presumably join these programmes to obtain a number of benefits or rewards arising from their membership.
L Radder, M van Eyk, C Swiegelaar
doaj  

DETERMINANTS OF BUSINESSMAN DECISION IN PURCHASING TOWARD LOYALTY IN THE ERA OF GLOBALIZATION [PDF]

open access: yesRussian Journal of Agricultural and Socio-Economic Sciences, 2019
This research examines the determinants of purchasing decisions on loyalty in the era of globalization, which has variable product quality, e-promotion, service quality, purchasing decisions, and loyalty.
Tenaya P.B.H.A., Sunariani N.N.
doaj   +1 more source

Implicit and explicit measures of loyalty assessment among military cadets

open access: yes陆军军医大学学报
Objective To explore the relevant relationship and specificity between the implicit and explicit loyalty of military cadets in order to provide a theoretical basis and objective indicators for a more comprehensive and objective assessment for individual
LIU Xuerong, ZHAN Yu, LI Wei
doaj   +1 more source

Analyzing the impact of loyalty card programs on customer behavior: insights from the Albanian market [version 3; peer review: 2 approved]

open access: yesF1000Research, 2023
Background Loyalty card programs have become prevalent in the retail industry, offering various benefits and rewards to customers. This study aims to analyze the impact of loyalty card programs on customer behavior in the Albanian market.
Ervin Myftaraj, Brunela Trebicka
doaj  

The influence of creative and innovative loyalty programs’ features on customers’ attitudinal, conative, and behavioural loyalty

open access: yesCreativity Studies
Companies allocate significant resources in loyalty programs with the primary goal of enhancing customer loyalty. However, the effectiveness of these programs is now a subject of academic debate.
Kristina Zikienė   +2 more
doaj   +1 more source

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