Results 41 to 50 of about 920,960 (399)
Pengaruh Program Loyalitas terhadap Kesetiaan Konsumen pada Industri Halal di Yogyakarta
This study aims to examine the effect of perceived benefits of loyalty programs, which include: financial benefits, social benefits, hedonic benefits, symbolic benefits of loyalty programs in the Halal Industry.
Mufti Alam Adha+2 more
doaj +1 more source
Critical review of the e-loyalty literature: a purchase-centred framework [PDF]
Over the last few years, the concept of online loyalty has been examined extensively in the literature, and it remains a topic of constant inquiry for both academics and marketing managers.
Fragkos, K.C., Valvi, Aikaterini C.
core +2 more sources
Prior studies on e-learning service quality were conducted mainly in developed countries; however, little effort has been made in emerging countries. This study examines the relationships among e-learning service quality attributes, overall e-learning ...
Long Pham+4 more
semanticscholar +1 more source
Social media marketing (SMM) is a new field that involves the marketing of goods, services, information, and ideas via online networks and social media.
Blend Ibrahim+2 more
semanticscholar +1 more source
Levels of customer loyalty and perceptions of loyalty programme benefits : a South African retail example [PDF]
Organisations use loyalty programmes to stimulate customer loyalty, and consumers presumably join these programmes to obtain a number of benefits or rewards arising from their membership.
L Radder, M van Eyk, C Swiegelaar
doaj
DETERMINANTS OF BUSINESSMAN DECISION IN PURCHASING TOWARD LOYALTY IN THE ERA OF GLOBALIZATION [PDF]
This research examines the determinants of purchasing decisions on loyalty in the era of globalization, which has variable product quality, e-promotion, service quality, purchasing decisions, and loyalty.
Tenaya P.B.H.A., Sunariani N.N.
doaj +1 more source
Implicit and explicit measures of loyalty assessment among military cadets
Objective To explore the relevant relationship and specificity between the implicit and explicit loyalty of military cadets in order to provide a theoretical basis and objective indicators for a more comprehensive and objective assessment for individual
LIU Xuerong, ZHAN Yu, LI Wei
doaj +1 more source
Background Loyalty card programs have become prevalent in the retail industry, offering various benefits and rewards to customers. This study aims to analyze the impact of loyalty card programs on customer behavior in the Albanian market.
Ervin Myftaraj, Brunela Trebicka
doaj
Companies allocate significant resources in loyalty programs with the primary goal of enhancing customer loyalty. However, the effectiveness of these programs is now a subject of academic debate.
Kristina Zikienė+2 more
doaj +1 more source