In recent decades full-service airlines have targeted price-sensitive passengers, traditionally targeted by low-cost airlines, by promoting their economy class options.
Önder Kethüda +2 more
doaj +4 more sources
Business Model Design and Customer Loyalty: The Mediating Role of Customer Citizenship Behavior [PDF]
An increasing number of scholars and practitioners are advocating for the exploration of the demand-side consequences of business model (BM) design from the customer’s perceptual perspective. Consistent with this view, this paper discusses how BM design can achieve customer loyalty through the mediating role of customer citizenship behavior. Therefore,
Baoliang Hu +4 more
openalex +3 more sources
Increasing loyalty using predictive modeling in Business-to-Business Telecommunication [PDF]
Customer Relationship Management (CRM) is a key element of modern marketing strategies. One of the most practical way to build useful knowledge on customers in a CRM system to produce scores to forecast churn behavior, propensity to subscribe to a new service...
Patrick Luciano +2 more
openalex +3 more sources
Building Customer Loyalty in Online Business Models [PDF]
Online business models are developing rapidly and market competition is intensifying. Customer loyalty and consumer willingness are declining across many industries. Customer loyalty is a decisive factor affecting a company's long-term profits.
Yuhang Xing, Ke Gao, Leyi Zhou
openalex +2 more sources
Customer loyalty of CBE is often seen as one of the decisive factors in determining the fate of organizations, in the age of digitalization, the organizations should think of advanced strategies to increase their competitiveness, and market share by employing loyalty of the potential of digital content, and enhancing their digital Marketing Success ...
Gada Gizachew Wakjira
+4 more sources
Marketing Strategy Model for Building Customer Loyalty in Feed Wholesale Business
International Journal of Behavioral Science, 11 ...
Wichitra Saetang, Yaowapa Pathomsirikul
openalex +2 more sources
The Unraveling Loyalty Model of Traditional Retail to Suppliers for Business Sustainability in the Digital Transformation Era: Insight from MSMEs in Indonesia [PDF]
The development of fast-moving consumer goods (FMCGs) retail has demonstrated an evolution of buyer–seller interactions. In the era of digital transformation, FMCGs and micro, small, and medium enterprises (MSMEs) can easily use website applications to shop for various products from suppliers, make payments, and access a wider variety of products with ...
Mujianto Mujianto +3 more
openalex +2 more sources
A USA Airline Business Traveler Loyalty Model: Cost-Effective Approaches to Enhance Customer Retention [PDF]
The airline industry remains highly competitive, making customer loyalty a crucial factor for maintaining profitability and ensuring long-term success. This research aims to uncover how airlines can strategically optimize their services to convert more customers, especially the business travelers that represent a significant revenue stream into loyal ...
Luyun Zhang +5 more
openalex +2 more sources
Exploring fitness centre consumer loyalty: differences of non-profit and low-cost business models in Spain [PDF]
A number of studies have placed at the forefront variables that predict the loyalty of clients in fitness centres. In fact, no study has analysed the differences between these variables according to business models. The objective of this study was to analyse the relationship between quality, value, satisfaction and the future intentions of clients of ...
Jerónimo García‐Fernández +4 more
openalex +5 more sources
Risk and perceived value: antecedents of customer satisfaction and loyalty in a sustainable business model [PDF]
AbstractIn the contemporary economic environment, each company that succeeds in creating and offering value to its clients/consumers will be able to survive in the market and even record profit for...
Mircea Andrei Scridon +3 more
openalex +3 more sources

