Results 21 to 30 of about 423,571 (316)
E-marketing Model for Business Websites to Increase Customer Trust and E-loyalty [PDF]
Ahmad Al Adwan, Khaled Aladwan
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This paper studies the effect of the value-creating functions on satisfaction and loyalty in business markets. The conceptual framework that depicts a direct effect of the manufacturer’s value-creating functions on the distributor’s satisfaction and loyalty also considers the existence of quadratic effects between satisfaction and loyalty.
José Ángel López Sánchez +2 more
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This study aimed to design and empirically test a gamification model based on customer engagement indicators to enhance customer loyalty and improve business performance in small and medium-sized online businesses. A mixed-methods research design was employed, combining qualitative and quantitative approaches.
Mohammad Saeed Gullshenas +1 more
openalex +3 more sources
Customers’ Perception of Business Model Innovation in Social Enterprises in Mexico
Social enterprises need to identify an innovative and differentiated business model to more efficiently meet the needs of their clients and survive in the long term. However, research on customer perception of this innovation is scant.
Judith Cavazos-Arroyo +1 more
doaj +1 more source
Influence of Human Resource Management Policy on Customer Loyalty
The business would not be able to achieve the set goals without qualified specialists. Therefore human resource management is one of the most important processes to an organisation. HRM policy aspects – employee motivation and job satisfaction – directly
Kamilė Mitašiūnaitė
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Analisis Ekuitas Merek pada Perusahaan Online
This study is an empirical study, entitled "Ekuitas Merek pada Perusahaan Online". The purpose of this study was to analyze the measurement model of brand equity in a online company, that if the traditional measurement model that has been used in the ...
Mahardhika Cipta Raharja
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Model Keterkaitan Persepsi Nilai, Citra Merek, Kepuasan dan Loyalitas Pelanggan Rumah SakitModel Keterkaitan Persepsi Nilai, Citra Merek, Kepuasan dan Loyalitas Pelanggan Rumah Sakit [PDF]
To maintain the continuity of a business/service is important to retain existing customers. It is necessary to see what factors affect customer loyalty.
Elsa Luvia Harmen +2 more
doaj +1 more source
Customer loyalty is a crucial element of the goals achieved in every business. Companies must provide excellent service to increase customer loyalty.
Intan Muliana Rhamdhani, Sulis Riptiono
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The world has become a global village as competition among banks is now intense. Globalization is fuelling increased competition in Nigerian banking industry and as a result, banks are challenged to adopt customer centred strategies that would enable ...
Sagir Muhammad Sulaiman +3 more
doaj +1 more source

