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Multi-vendor loyalty programs: influencing customer behavioral loyalty? [PDF]
Frontiers in Psychology, 2016 Loyalty programs are a consolidated marketing instrument whose adoption in many sectors has not been associated with appropriate comprehension of either their management elements or their effects.
Teresa eVillacé-Molinero +2 more
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The Moderating Effect of Gamification on Loyalty Program Usage in Indonesian E-Commerce
Binus Business Review, 2022 Previously, existing research has not comprehensively examined the determinant factors of loyalty programs, and there is limited research that analyzes the gamification of loyalty programs in e-commerce.
Arta Moro Sundjaja +3 more
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The influence of loyalty programs on loyal consumer behavior [PDF]
Marketing (Beograd. 1991), 2023 A dynamic business environment and intense competition require companies to create numerous incentives for consumers to keep them loyal. Various incentives are available to marketing managers.
Đukić Suzana +2 more
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The Role of Digital Loyalty Program towards Customer Loyalty through a Measure of Satisfaction
Journal the Winners, 2021 The research aimed to explore the importance of loyalty programs to customer satisfaction and loyalty in digital business in Indonesia. The concept of theoretical development of the resource-advantage theory of competition and service-dominant logic was ...
Roymon Panjaitan
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Jurnal Aplikasi Manajemen, 2020 Retailers must find specific ways to be able to continue to maintain their business with changes in consumer behavior. Some retailers use a loyalty program as their marketing strategy that provides certain additional benefits for frequent consumers.
Dimas Hendrawan, Rila Anggraeni
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Design of Customer Satisfaction Criteria for Telecommunications Operators: Fixed Broadband Services
Buletin Pos dan Telekomunikasi: Media Komunikasi Ilmiah, 2023 Customer dissatisfaction is an opportunity lost for telecommunications operators in fixed broadband services in expanding its market, it is indicating that the criteria used in designing the loyalty program that being provided to customer are still less ...
Ellin Devihana Pratiwi, Catur Apriono
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Cluster-Based Approaches toward Developing a Customer Loyalty Program in a Private Security Company
Applied Sciences, 2023 This study aimed to create a loyalty program for a private security company’s most valuable customers using clustering techniques on a dataset from the company.
Arthur de Sousa +2 more
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A Loyalty System Incorporated with Blockchain and Call Auction
Journal of Theoretical and Applied Electronic Commerce Research, 2022 A loyalty program is a type of incentive to reward customers’ perceived value and enhance their purchasing behavior. The key to the success of a loyalty program is to allow customers to more actively participate in the program.
Shu-Fen Tu, Ching-Sheng Hsu, Yan-Ting Wu
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Loyalty program value: Give me more or treat me better? [PDF]
Mенаџмент у хотелијерству и туризму, 2021 Customer loyalty programs are frequently used by companies to establish and improve relationships with customers by providing them with rewards. Loyalty programs investigated in the literature focus mainly on tangible rewards and economic benefits ...
Kwiatek Piotr +2 more
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Management of loyalty in developing a company’s brand on the Russian oil and gas B2B market [PDF]
E3S Web of Conferences, 2019 In this article, we consider the importance of lifestyle and preferences of the decision-makers as parts of management of loyalty in developing a company’s brand on the Russian oil and gas B2B market. We provide the definitions of the concepts of “brand”
Puzina N.V. +3 more
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