Results 231 to 240 of about 8,654 (267)

Airport loyalty programs

2015
Airports are operating in two sided markets. On one side are the airlines, which airports fight for in a competitive market. On the other side are passengers within the catchment area of the airports. Furthermore, there are transfer travelers, which choose their itinerary partly based on the attractiveness and efficiency of transfer airports.
Maurer, Thalissa, Wittmer, Andreas
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Effects of loyalty program rewards on store loyalty

Journal of Retailing and Consumer Services, 2015
Abstract This investigation examines consumers' preferred loyalty program (LP) designs across two retail contexts, grocery retailing and perfumery, with varying degrees of personal involvement. The research employs in-store full profile conjoint analysis by using the following attributes: timing of the reward, reward compatibility with the store's ...
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The Loyalty Card: Issues in Evaluating Loyalty Program Effectiveness [PDF]

International Journal of Economic Practices and Theories, 2012
The present paper addresses the issue of correctly evaluating the impact of a loyalty program in retail stores when it is difficult to establish causality relations in what concerns joining a particular program. Since there are numerous costs related to technology, human resources and promotion associated with the choice of introducing a loyalty card ...
Carmen Acatrinei, Teodora Viviana Puiu
openaire  

Understanding Customer Loyalty Programs

2006
In retailing, loyalty programs (LPs) have been the subject of exploding levels of attention since the late 1990s. Building mainly on the premise that it is less expensive to market to existing customers than to acquire new ones, firms across a multitude of industries have raced to implement one loyalty scheme or another.
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An Individual Difference Approach to Understanding Loyalty Program Effects: Customer Loyalty Program Involvement

2015
Although retailers continue to devote scarce resources to customer loyalty programs as a means to build customer loyalty, controversy over their effectiveness exists. Based on identity congruency concept (Sirgy 1982) and Bhattacharya and Sen’s customer-company identification model (2003) built on social identity theories, this study proposes and tests ...
Sejin Ha, Leslie Stoel
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The Effect of Loyalty Program Type on Brand Loyalty: Coalition Loyalty Program vs. independent Loyalty Program

The Academy of Customer Satisfaction Management, 2019
Se-Won Kang, Jae-Do Song
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Loyalty Programs: Design and Effectiveness

2012
Loyalty programs (LPs) are critical CRM tools used to identify, reward, and successfully retain profitable customers. This chapter gives a deeper introduction into the strategic use of this tool by presenting several industry examples. In two parts, it deals with the design and the effectiveness of LPs.
V. Kumar, Werner Reinartz
openaire   +1 more source

Game on! How gamified loyalty programs boost customer engagement value

International Journal of Information Management, 2021
Linda D Hollebeek
exaly  

Customer Retention using Loyalty Cards Program

International Journal of Business Innovation and Research, 2021
Nyagarama Omboga Thomas, Sapna Singh, Mohit Gangwar   +2 more
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Customer Loyalty Program

8th International Conference on Advances in Computing, Electronics and Communication - ACEC, 2019
D J, Dinuka Chathuranga, J A, K.A. Dilini, W A, W A, W G   +6 more
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