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Multi-vendor loyalty programs: influencing customer behavioral loyalty? [PDF]
Frontiers in Psychology, 2016 Loyalty programs are a consolidated marketing instrument whose adoption in many sectors has not been associated with appropriate comprehension of either their management elements or their effects.
Teresa eVillacé-Molinero +2 more
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The influence of loyalty programs on loyal consumer behavior [PDF]
Marketing (Beograd. 1991), 2023 A dynamic business environment and intense competition require companies to create numerous incentives for consumers to keep them loyal. Various incentives are available to marketing managers.
Đukić Suzana +2 more
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Loyalty program value: Give me more or treat me better? [PDF]
Mенаџмент у хотелијерству и туризму, 2021 Customer loyalty programs are frequently used by companies to establish and improve relationships with customers by providing them with rewards. Loyalty programs investigated in the literature focus mainly on tangible rewards and economic benefits ...
Kwiatek Piotr +2 more
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Unlocking the potential of loyalty programs in reference to customer experience with digital wallets [PDF]
Innovative Marketing, 2023 The emergence of digital technology has fundamentally transformed how businesses generate value for their customers. One of the critical components of this paradigm shift in digital transformation is improving customer experience, which benefits both ...
Vidushi Vatsa +2 more
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Loyalty programs in hospitality on the example of hotel Holiday Inn Suschevsky [PDF]
Turističko Poslovanje, 2021 This paper will present one of the basic aspects of the formation of constant priorities of the company - customer loyalty, on the example o f the hotel market in the Russian Federation.
Tošić Violeta +2 more
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The Introduction of Loyalty Programs for the Retail Industry
International Journal of Innovation in Marketing Elements, 2022 Customer loyalty presents a paradox. Many see it primarily as an attitude-based phenomenon that can be significantly influenced by customer relationship management initiatives such as loyalty and affiliation programs, increasingly.
jan Jarosz
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F1000Research, 2023 Background Loyalty card programs have become prevalent in the retail industry, offering various benefits and rewards to customers. This study aims to analyze the impact of loyalty card programs on customer behavior in the Albanian market.
Ervin Myftaraj, Brunela Trebicka
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Evolution of loyalty programs offered to customers and investors
Financial Internet Quarterly, 2023 The subject of this study is loyalty programs. The aim of the article is to draw attention to loyalty in the current economy. The purpose of the article is to examine the evolution of loyalty programs offered to consumers and investors.
Dziawgo Danuta
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Jurnal Aplikasi Manajemen, 2022 The study investigates the iGen customer loyalty model that is affected by service quality, culture, loyalty program, and trust through customer satisfaction. Following the conceptual model, an inclusive set of hypotheses have been developed.
Syahmardi Yacob +2 more
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Business: Theory and Practice, 2023 The study aims to investigated of iGen customer loyalty model that effected by service quality, culture, loyalty program and trust trough customer satisfaction. Following the conceptual model, an inclusive set of hypotheses have been developed.
Syahmardi Yacob +4 more
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