Results 11 to 20 of about 7,967 (266)
Customer evaluation of loyalty programs in selected companies of the South Bohemian region [PDF]
SHS Web of Conferences, 2019 Satisfied and constantly returning customers is a tremendous benefit for the business. There is also a well-thought loyalty program to help customers return.
Jambal Tsolmon, Stuchlý Jaroslav
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Customer’s View and Experience with Loyalty Programs in the South Bohemia [PDF]
SHS Web of Conferences, 2020 The aim of the article is to determine the attitudes of South Bohemian customers to the loyalty programs. The article is based on the partial output of research focusing on customer loyalty to loyalty programs.
Stuchlý Jaroslav +2 more
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Blockchain-Based Loyalty Management System
Future Internet, 2023 Loyalty platforms are designed to increase customer loyalty and thus increase consumers’ attraction to purchase. Although successful in increasing brand reach and sales, these platforms fail to meet their primary objective due to a lack of incentives and
André F. Santos +2 more
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Pengaruh Program Loyalitas terhadap Kesetiaan Konsumen pada Industri Halal di Yogyakarta
Ihtifaz, 2018 This study aims to examine the effect of perceived benefits of loyalty programs, which include: financial benefits, social benefits, hedonic benefits, symbolic benefits of loyalty programs in the Halal Industry.
Mufti Alam Adha +2 more
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Loyalty Programs Effectiveness [PDF]
Foundations of Management, 2011 Loyalty Programs EffectivenessAn increasing number of loyalty programs is one of the most common phenomena observed in the practice of marketing companies on the market today. Objectives and tasks of loyalty programs determine the type of use of marketing instruments affecting the attitudes and behaviours of customers, which is aimed at the program ...
Katarzyna Szczepańska, Patryk Gawron
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AFEBI Management and Business Review, 2016 study investigates how brand affection, loyalty programs, and brand trust determine the loyalty in airways industry. We examined the influence of brand trust and brand affection on loyalty in airlines services.
Jojor Marintan Silalahi +2 more
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Privacy-Preserving Loyalty Programs [PDF]
, 2015 Presented at the 9th DPM International Workshop on Data Privacy Management (DPM 2014, held on Sep. 10, 2014).
Blanco-Justicia, Alberto +1 more
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The Role of Digital Loyalty Program towards Customer Loyalty through a Measure of Satisfaction
Journal the Winners, 2021 The research aimed to explore the importance of loyalty programs to customer satisfaction and loyalty in digital business in Indonesia. The concept of theoretical development of the resource-advantage theory of competition and service-dominant logic was ...
Roymon Panjaitan
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Loyalty programs: the vital safety feature for airlines to survive COVID-19 [PDF]
International Hospitality Review, 2022 Purpose – The airline industry has been severely impacted by COVID-19 due to widespread travel restrictions. Its current response is crucial to ensure continued operations after the global pandemic is resolved. One resource the airlines are leveraging is
Manuel E. Pascual, Lisa Nicole Cain
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Loyalty programs as a part of company’s marketing strategy
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2011 This paper aims to characterize the current status of using customer loyalty programs in the Czech Republic. Customer loyalty programs are evaluated as a part of marketing communication, where especially customer cards have a specific role in ...
Klára Mrkosová +2 more
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